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(Brand guidelines) // Consumer technology

Nothing brand
guidelines

Nothing’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from us.nothing.tech.

Download the Brand Skill

About Nothing

Nothing is a consumer technology brand building smartphones, audio products, software and AI tools around expressive design, useful simplicity and creative community. Its design language makes technology feel distinctive and human: it reveals engineering, draws on culture, and aims to make everyday interactions more engaging.

Use Nothing’s dot-matrix NOTHING wordmark as the brand signature, in black on white and light backgrounds. Use the brand’s own artwork rather than setting the name in a font.

Nothing colors

  • Black

    Wordmark, text and dark backgrounds

    HEX
    RGB

  • White

    Backgrounds, and text on black

    HEX
    RGB

  • Red

    Signature accent: the red dot

    HEX
    RGB

  • Light gray

    Section backgrounds

    HEX
    RGB

  • Gray

    Secondary text and dividers

    HEX
    RGB

Nothing fonts

  • NType 82

    Headings and body · 400

  • Ndot

    Dot-matrix display, categories and product names

  • LL Lettera Mono

    Labels and callouts · 400

Font names only. The Brand Skill download doesn’t include font files.

Nothing’s voice

Write with confidence, clarity and a little irreverence. Nothing’s voice makes big ideas feel direct and accessible: it pairs a point of view about technology with human benefits, and it can use playful phrasing when the subject allows.

  • “We’re making tech fun”
  • “Rebelling against the status quo”
  • “Life without distraction”
  • “Different by design”
  • “Together, we’re reimagining the future of technology”

Dos and don’ts

Do

  • Make technology feel expressive, useful and engaging; connect design decisions to how people experience the product.
  • Let engineering show. Use transparency and mechanical detail to express what sits beneath the surface.
  • Draw inspiration from culture and creative communities, and keep the result human and distinctive.
  • Write in clear, direct language with personality. Make claims specific and support them with concrete product benefits.
  • Keep the palette to black, white and grays, with red used sparingly as the accent.

Don’t

  • Don’t make technology feel generic or detached from people’s lives.
  • Don’t hide the design thinking behind the product when its engineering or construction is central to the story.
  • Don’t let playful language obscure what a product does or how it helps.
  • Don’t retype the NOTHING wordmark in another font; use the dot-matrix artwork.

Nothing imagery

207 images from us.nothing.tech, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand, community and campaign imagery

43 images

Nothing’s imagery can bring together product design, creative culture and the people who shape the brand. Company storytelling emphasizes expressive design, local culture, music, art and community participation. For campaigns, choose imagery that supports the specific story rather than applying one campaign’s visual treatment to every brand touchpoint.

  • A pair of matte black over-ear headphones floats at a three-quarter angle against a clean, light gray gradient background.
  • A high-angle product shot of a Nothing Phone (2a) Plus in a matte metallic pink finish, positioned diagonally against a neutral white background.
  • A pair of vibrant magenta wireless earbuds rest on a light gray surface next to their open, clear charging case.
  • Four industrial-style CMF portable speakers are lined up against a solid gray background, leaning progressively into each other.
  • A woman with long, straight dark hair and a serious expression looks over her shoulder while wearing futuristic transparent-cased over-ear headphones.
  • A wide-angle, high-angle photo captures a crowded product launch event in a dark industrial space.
  • A close-up profile shot of a person with a shaved head wearing silver over-ear headphones against a neutral background.
  • A sleek grey Nothing Phone (2) is displayed front and center, featuring its signature glowing Glyph Interface with white LED strips and a dual camera module.
  • A close-up fashion photograph features a person with vibrant red hair holding a clear charging case in front of their face, framing one eye.
  • A person wearing a chunky white knit hat holds a matte black Nothing smartphone vertically, partially obscuring their face.
  • A close-up photograph featuring a single white and transparent earbud tucked into the ear of a person with deep-toned skin.
  • A close-up vertical photo features a person with yellow-tinted sunglasses holding a white Nothing Phone (2a) to their ear.
  • A vertical product shot showcases the semi-transparent grey back of the Nothing Phone (2a), centered against a stark black background with a soft white…
  • An extreme close-up profile of a woman with blonde hair wearing a Nothing Ear (open) earbud.
  • A vertical product shot features the back of a black Nothing Phone (2a) against a stark white background.
  • A close-up profile shot of a person with wavy blonde hair wearing oversized, modular headphones against a stark white background.
  • A surreal digital composite features a tiny photographer sitting on the top edge of a massive, metallic grey Nothing Phone (2a) Plus.
  • A tight macro product shot focuses on a person's ear wearing a black and silver Nothing Ear (2) earbud.
  • A stark product shot features the rear of a white smartphone with a unique, mechanical aesthetic, set against a dramatic teal and black gradient background.
  • A street-level photo of the minimalist Nothing (R) storefront, framed by brick walls and a grid of green tiles.
  • An eye-level wide shot of the Nothing store at night, dominated by an intense, glowing red interior visible through its glass facade.
  • A wide storefront photo captures a crowd gathered inside a modern Nothing retail space at night, seen through a large glass window.
  • Three square-shaped ear cups from different over-ear headphones are aligned horizontally against a dark, minimalist backdrop.
  • An open black crochet bag overflows with a collection of vibrant, Y2K-inspired tech and lifestyle items, resting on a rustic wooden surface under moody pink…
  • A blonde woman with tattoos dances at a crowded, dimly lit nightclub saturated in vibrant pink and red light.
  • A group of six diverse friends smile warmly for a group portrait against a textured olive-grey wall.
  • A group portrait of three people posing with cool, serious expressions against a vibrant green background.
  • A woman with sleek dark hair and braided accents gazes intensely over vibrant lime green sunglasses.
  • A vibrant group photo features twelve young adults posing playfully in front of a storefront at Prinzenstrasse 85D.
  • A woman with a joyful, cheering expression celebrates mid-run with both arms raised against a gritty, graffiti-covered brick wall.
  • Futuristic white and silver over-ear headphones with square ear cups rest atop a vintage analog recording console.
  • A collection of stylized graphic stickers featuring tech-inspired and pop-art themes scattered across a neutral gray background.
  • A vibrant cyan Nothing Phone (2a) lies next to a matching accessory set on a bright white surface with geometric shadows.
  • A medium studio shot features a young man with light brown hair and a piercing gaze looking directly at the camera against a solid black background.
  • A focused behind-the-scenes photograph shows two people reviewing footage on a smartphone against a stark black background.
  • A grainy, black-and-white candid photo features a young man with light-colored hair wearing large over-ear headphones.
  • A close-up portrait of a young man with wavy, strawberry-blonde hair wearing white over-ear headphones.
  • A person with short, textured ash-blonde hair is captured in a side-profile studio shot against a solid black background.
  • A man wearing white over-ear headphones and a green bomber jacket stands in a vast, dark film studio, facing a large cinematic camera rig suspended from a…
  • A side-profile studio photograph of a young man with messy, sandy-blonde hair wearing oversized matte-grey headphones and dark sunglasses against a solid…
  • A close-up portrait shows a person with short, layered blonde hair leaning forward against a dark background while wearing a magenta and black earbud.
  • A close-up studio portrait shows a young man with damp, light-brown hair looking intensely at the camera while wearing silver over-ear headphones.
  • A close-up portrait shows a young man with textured blonde hair wearing oversized white and pink over-ear headphones against a stark black background.

Website and service imagery

3 images

Nothing’s website presents its products, brand stories and services in a consistent brand context. Use its support and company imagery where the task calls for those experiences.

  • A minimalist graphic features the word "NOTHING" centered on a solid black background.
  • A close-up studio shot features a muscular arm flexed into a bicep curl, acting as a shelf for a Nothing Ear (stick) charging case.
  • A vertical stack of transparent white electronics floats against a clean, bright white background.

Product and product-feature imagery

148 images

Use Nothing’s product imagery to make form, material, finish and function legible. Product stories often emphasize mechanical construction, transparency, tactile details and distinctive geometry. Colorful finishes and expressive campaign treatments are also part of the range; let the particular product and story guide the image choice.

  • A vertical product shot shows the back of a silver-white smartphone featuring a unique transparent upper section.
  • A vertical studio product shot captures the matte black back of a Nothing phone (2a) Plus Community Edition.
  • A vertical product shot shows the matte light pink back of a Nothing phone with its signature transparent camera module at the top.
  • A vertical product shot of a white Nothing Phone (2a) Plus, showing its translucent back design with a complex, industrial-aesthetic interior.
  • A vertical product shot of a smartphone's dark grey back, showcasing a modular, industrial design with exposed internal-style components and geometric panels.
  • A high-angle studio shot of silver over-ear headphones with square ear cups and plush black cushions.
  • A man with highlighted, messy blonde hair is captured in profile against a deep black background, wearing large, metallic charcoal over-ear headphones with a…
  • Two square-shaped over-ear headphones, one in silver and one in matte black, are suspended side-by-side against a stark black background.
  • A three-quarter product shot of silver and black over-ear headphones, featuring unique rectangular earcups with rounded corners and a transparent outer panel…
  • A sleek pair of matte black over-ear headphones floats at a three-quarter angle against a dark, moody background with a subtle floor reflection.
  • A sleek white headphone carrying case floats against a stark black background, featuring a distinctive rounded, pill-shaped body with two raised oval sections.
  • A man with light brown hair and a sharp, intense gaze wears large white and silver over-ear headphones against a stark black background.
  • A close-up studio shot highlights the back of a dark matte smartwatch against a solid black background.
  • A side-profile studio photograph of a young man with messy light brown hair wearing dark sunglasses and over-ear black headphones.
  • Two square-shaped action cameras, one in light silver and one in dark slate grey, are shown floating against a stark black background.
  • A pair of sleek, silver and black over-ear headphones floats in a three-quarter view against a dark, moody background.
  • A pair of sleek black over-ear headphones floats in a minimalist, three-quarter view against a dark, moody background.
  • A sleek, white protective travel case for the Apple Vision Pro is centered against a dark, shadowy background.
  • A close-up studio portrait features a man with light brown hair and a focused expression wearing large, futuristic silver and white over-ear headphones.
  • A close-up studio shot of a black over-ear headphone cup seen from a side profile.
  • A technical studio shot features a matte gray over-ear headphone cup viewed from the side against a stark black background.
  • A pair of sleek, dark grey over-ear headphones with rectangular ear cups and circular drivers rest atop an analog audio mixing console.
  • Three views of a man with slicked-back dark hair and a neutral expression are layered together against a solid grey background.
  • This graphic features a trio of horizontal tech logos, including two vertical gold-and-black badges and a small rectangular LDAC icon.
  • A technical close-up shot features the interior of a matte black over-ear headphone cup against a dark, gradient background.
  • A light grey smartphone displaying a device management app sits next to a square-shaped ear cup of matching over-ear headphones against a black background.
  • A close-up, over-the-shoulder photograph shows a person wearing white over-ear headphones while working at a large sound mixing console.
  • An extreme close-up product shot focuses on the rounded, dark grey metallic edge of a sleek device.
  • A close-up photograph features sleek, metallic silver over-ear headphones resting atop a complex analog audio mixing console.
  • In a dimly lit recording studio, a person seen from behind wears silver and white over-ear headphones while operating an expansive mixing console.
  • A minimalist app interface for an 'Equaliser' is displayed on a white smartphone against a solid black background.
  • A smartphone screen displaying a "Personal Sound Profile" app interface is set against a matte black over-ear headphone cup on a deep black background.
  • A striking macro product shot captures the top mechanical assembly of a VR headset against a solid black backdrop.
  • A striking macro product shot captures the sleek industrial design of a matte black Nothing headphone (1) pro, featuring a semi-transparent oval window.
  • A close-up studio shot highlights the matte texture of an elliptical button set into a sleek, metallic charcoal casing.
  • A minimalist macro photograph showcases a matte charcoal grey electronic device featuring a single vertical, rectangular pill-shaped button.
  • An extreme close-up product shot of a matte space-gray metallic device, focusing on a single, perfectly circular button flush with its curved casing.
  • A macro, high-contrast studio photograph captures the sleek curved edge of a matte charcoal-grey electronic device.
  • Three Black women with sleek hair and black attire are captured in a high-fashion group portrait against a solid gray backdrop.
  • A technical product graphic showcases the interior components of a dark grey over-ear headphone cup against a pitch-black background.
  • Three overlapping portraits of a Black woman against a solid grey background showcase different expressions of musical joy.
  • A high-angle studio shot displays a pair of matte black over-ear headphones with a distinctive red dot on the earcup alongside its accessories on a plain…
  • A top-down studio shot shows white Ear (2) wireless earbuds resting inside an open, transparent charging case.
  • A pair of white and transparent wireless earbuds rest inside an open, square metallic gray charging case.
  • A top-down product shot of white open-ear earbuds resting in an open charging case with a transparent lid.
  • A woman with long black hair and a grey blazer gazes down at a silver smartphone while wearing large black over-ear headphones.
  • A deeply blurred studio shot shows three vertical, rectangular skincare bottles arranged in a tight row against a neutral, bright white background.
  • Three modern smartphones in pink, silver, and black are displayed vertically against a stark white background with faint reflections below.
  • A blonde person with dramatic clown-like eye makeup and a black choker stares directly forward against a white background.
  • A vertical product shot of a light gray Nothing smartphone against a plain white background, highlighting its unique rear camera module.
  • A person with long dark hair and bleached eyebrows holds a dark gray smartphone horizontally over their left eye against a stark white background.
  • A product shot of the back of a light pink Nothing Phone (2a) Plus Community Edition against a flat light gray background.
  • A vertical stack of fifteen thin, horizontal photographic panels floats against a plain white background, creating a fragmented 3D effect.
  • An extreme close-up product shot of a silver technological device featuring an orange square accent button.
  • A close-up product shot focuses on the sleek, industrial upper corner of a grey smartphone, highlighting a glowing notification bell made of white pixels on…
  • A metallic silver smartphone is shown from a low, extreme-angle perspective focusing on the bottom edge, revealing the USB-C port, speaker grilles, and…
  • A top-down technical graphic features a metallic Snapdragon processor chip centered against a dark, industrial background of circuit board schematics and…
  • A Nothing smartphone with a matte pinkish-grey finish is vertically clamped into a heavy industrial testing rig for a stress or durability test.
  • A top-down studio shot of black 'ear (a)' wireless earbuds nestled inside an open, smoke-tinted transparent charging case.
  • A pair of vibrant yellow earbuds rests inside an open, transparent square charging case with a bright yellow interior.
  • A top-down studio product shot features a pair of vibrant bubblegum pink earbuds nestled inside a clear, square charging case with an open lid.
  • A top-down product shot of black Nothing ear (2) wireless earbuds nestled in their square, matte black charging case with the transparent lid flipped open.
  • A top-down product shot of light blue open-ear headphones nestled inside their matching matte blue oval case.
  • A top-down product shot of black Nothing Ear earbuds resting inside their open, square charging case.
  • A top-down product shot of the Nothing Ear (1) earbuds resting in an open, square, transparent charging case.
  • A top-down product shot of the Nothing ear (a) wireless earbuds resting inside their open white and clear charging case.
  • A pair of black Nothing ear (a) wireless earbuds rests inside an open, transparent and matte grey charging case.
  • A top-down studio shot features bright yellow wireless earbuds nestled in an open, clear rectangular charging case with a matching yellow interior.
  • A studio product shot of vibrant coral-orange wireless earbuds resting inside their matching open charging case.
  • A pair of matte grey and white wireless earbuds are shown inside an open, rounded white charging case.
  • A pair of matte black wireless earbuds are nestled inside their matching open charging case, shown in a clean front-facing studio shot.
  • A top-down product shot of white wireless stem-style earbuds resting inside an open, square charging case with rounded corners.
  • A top-down product shot of matte navy blue wireless earbuds sitting inside their open, square-shaped charging case.
  • A high-angle product shot shows vibrant orange wireless earbuds resting inside an open, square charging case of the same monochrome hue.
  • A top-down product shot of light gray wireless earbuds resting in an open square charging case.
  • A pair of matte black in-ear earbuds are nestled inside their open, square-shaped charging case, shown in a top-down product shot.
  • A top-down studio shot features mint green wireless earbuds nestled in their matching square charging case, which is open to reveal the interior.
  • A top-down product shot of matte black wireless earbuds nestled diagonally inside their open, square-shaped charging case.
  • This top-down product shot showcases vibrant orange-red Buds 2 wireless earbuds nestled inside their matching open square charging case.
  • A teal and black CMF portable speaker stands in a three-quarter studio product shot.
  • A matte black portable speaker stands at a slight angle, shaped like a stylized milk carton with a rectangular handle loop.
  • A white, minimalist CMF portable speaker is shaped like a modern milk carton with a rectangular handle at the top.
  • A vibrant orange and dark grey CMF portable speaker stands in a three-quarter view, resembling a stylized house with a carrying handle at the top.
  • A vibrant teal portable speaker is shaped like a vertical rectangular carton with a integrated carry handle at the top.
  • A matte black portable speaker stands tall with a gabled top and an integrated rectangular handle.
  • A tall, rectangular white portable speaker with a handle at the top resembles a minimalist milk carton.
  • A tall, rectangular CMF portable speaker features a vibrant orange front face with a matte charcoal grey body.
  • A pair of mint green over-ear headphones, featuring a thick padded headband and smooth circular earcups with visible silver hinges.
  • A pair of minimalist, light gray over-ear headphones is showcased in a clean product shot.
  • A pair of matte dark grey over-ear headphones are angled slightly to the right, showing the thick, padded ear cushions and a sleek, textured headband.
  • A close-up studio shot shows a circular smartwatch with a sage green brushed-metal bezel and matching silicone straps.
  • A top-down studio shot of a rugged smartwatch featuring a textured black matte bezel and a vibrant orange rubber strap.
  • A top-down studio shot features a CMF by Nothing smartwatch with a matte silver round bezel and a light gray silicone strap.
  • A close-up studio shot of a CMF Watch Pro 2 featuring a circular dark gray brushed aluminum bezel and a black silicone strap.
  • A vibrant orange charging case for CMF by Nothing wireless earbuds sits open, showing the two matching orange earbuds nested inside.
  • A top-down product shot of matte dark gray CMF Buds Pro resting in their open, square charging case.
  • A top-down studio shot shows light gray wireless earbuds resting inside an open, square charging case of the same matte finish.
  • A top-down studio shot features deep navy blue wireless earbuds resting inside their open, square charging case.
  • Two light teal, oval-shaped headphone ear pads are shown side-by-side in a product graphic.
  • Two vibrant orange, oval over-ear headphone cushions are shown from a direct top-down view.
  • Four rectangular CMF portable speakers with integrated handles lean against each other in a row, ranging from teal to orange, white, and black.
  • Four vibrant, rectangular CMF brand speakers lean against one another in a row against a solid gray background.
  • A vertical teal and black speaker resembles a tall milk carton with a carrying handle at the top.
  • A matte black portable CMF speaker stands upright against a plain light gray background, featuring a distinctive gabled top and an integrated handle.
  • A tall, minimalist white portable speaker shaped like a milk carton stands centered against a flat gray background.
  • A vibrant orange and dark grey CMF speaker stands centered against a flat grey background.
  • Four rectangular portable speakers with integrated handles and dual round grills are arranged in a dynamic, leaning row against a plain light gray background.
  • A vertical teal and black portable Bluetooth speaker shaped like a gabled milk carton with a carrying handle at the top.
  • A sleek, matte black portable speaker stands vertically, mimicking the silhouette of a tall milk carton with a built-in handle at the top.
  • A surrealist 3D render of a white milk carton transformed into a speaker system, featuring two large black circular woofers stacked vertically on its front…
  • A vertical red portable speaker with a distinct milk carton silhouette features two large circular grilles stacked on its front face.
  • Five tall, gabled-top speakers with integrated carrying handles float dynamically against a neutral gray background.
  • A white portable speaker designed to mimic a milk carton stands at an angle against a plain grey background, featuring two large black circular grilles on…
  • A vertical teal portable speaker stands centered as a massive, crown-like explosion of clear water splashes outward behind it against a light gray background.
  • A vibrant teal CMF portable speaker stands upright on a textured striped picnic blanket during a golden hour outdoor gathering.
  • Two rectangular CMF speakers, one bright teal and one white, stand upright on a vibrant checkered bedspread in a low-angle lifestyle shot.
  • A group of people sitting on a patterned picnic blanket are captured from a high-angle perspective, holding several CMF by Nothing portable speakers in…
  • A vibrant teal CMF by Nothing portable speaker stands tall in the center of a marble table, surrounded by snacks and smaller orange and white speakers.
  • A vertical product screenshot shows an orange-framed smartphone displaying an 'Equaliser' app interface with a clean, white background.
  • Four minimalist portable speakers shaped like vertical milk cartons with top handles are arranged in a staggered group on a white surface.
  • A close-up studio shot highlights the upper section of a vibrant orange CMF speaker with a matte finish.
  • A close-up studio shot highlights the lower control panel of a matte black rectangular device against a neutral light grey background.
  • A vertical product shot features a sleek, light grey angular CMF Speaker M positioned behind a modern smartphone displaying a pairing request.
  • An open silver laptop sits between two tall, geometric CMF speakers on a clean white surface.
  • A high-angle studio product shot displays a CMF Speaker 1 in vibrant teal and matte black alongside its minimalist white packaging.
  • A woman with blonde hair holds up a small, vibrant orange CMF speaker while reclining on a yellow couch in a warm, pink-walled room.
  • Four pairs of Nothing Ear (a) wireless earbuds in their clear cases are arranged in a vertical column against a clean white background.
  • A heavily blurred portrait of a person with long, dark hair set against a vibrant, solid blue background.
  • A close-up studio photograph of a person with windblown dark hair reacting with intense emotion against a vibrant pink background.
  • A top-down product shot features vibrant bubblegum pink wireless earbuds resting outside their matching charging case on a flat, stark white surface.
  • A vibrant triptych photo features three individuals energetically tossing their hair while wearing Nothing Ear (stick) earbuds against solid yellow, pink,…
  • A pair of white Nothing Ear (2) wireless earbuds and their clear charging case are centered against a stark, solid white background.
  • A close-up profile shot captures a person with short-cropped black hair wearing a pink and black earbud against a solid, vibrant yellow background.
  • A close-up profile shot features a man with short dark hair wearing a vibrant pink and black earbud with a clear plastic stem labeled "ear (a)".
  • A pair of hot pink earbuds with transparent stems are centered against a flat, neutral grey background.
  • A close-up studio shot highlights the intricate internal circuitry of a single Ear (2) wireless earbud through its clear, transparent stem.
  • A vertical product screenshot of an audio Equaliser app on a modern smartphone, featuring a clean white and light gray interface with vibrant red accents.
  • A close-up side profile of a sweaty, bald Black man wearing a transparent Nothing Ear (1) earbud while exercising against a solid vibrant pink background.
  • A top-down studio product shot features vibrant yellow earbuds nestled inside an open, clear charging case against a solid white background.
  • A pair of charcoal-gray over-ear headphones is presented in a three-quarter product shot, showcasing square-shaped ear cups with rounded corners.
  • A pair of matte black over-ear headphones featuring distinct square-shaped ear cups with rounded corners and a transparent outer panel revealing internal…
  • A side-angled product shot of over-ear headphones featuring a matte light grey headband and square-shaped earcups with a metallic finish.
  • A pair of matte black over-ear headphones with large, rounded-square earcups and a thick padded headband.
  • A studio product shot of white over-ear headphones with distinctively square-shaped ear cups and a minimalist, industrial design.
  • A pair of white over-ear headphones featuring a vibrant, glossy yellow oval plate on the outer earcup.
  • A high-angle studio product shot of a pair of Nothing Headphone (a) over-ear headphones, featuring a distinctive white and pastel pink color palette.
  • The Best Buy logo is rendered in a bold, sans-serif, black typeface stacked vertically.
  • The white, bold, sans-serif text 'BEST BUY' is stacked vertically, with 'BEST' positioned directly above 'BUY'.

Product and software experience imagery

13 images

Preserve imagery that shows Nothing’s own product interfaces and experiences. Nothing OS is presented through deliberate layouts, distinctive iconography, personalisation and expressive motion; Nothing X and device features also appear as part of the product story. Keep interface imagery recognizable as the actual product experience when creating work that depicts it.

  • An isometric digital illustration features three stacked layers of a mobile user interface floating over a blurry, pastel-colored background of green,…
  • A close-up studio shot of a smartphone displaying a custom home screen with a sage green and muted pastel aesthetic.
  • A dark mode user interface graphic displays a font selection modal against a black background.
  • A close-up digital render of a smartphone screen displaying a custom lock screen interface against a grainy, blue-to-tan gradient background.
  • Two smartphones side-by-side show a dark, minimalist UI with pixelated dot-matrix text and monochrome widgets on a black background.
  • A collage-style graphic features a sticker-cutout of a blue-eyed tabby cat head alongside minimalist user interface elements.
  • A vertical digital graphic displays a 'Weekly time away' interface on a soft blue gradient card with rounded corners.
  • A mobile interface screenshot for the "Nothing ear (3)" connection settings, featuring a minimalist white and gray design.
  • A dark mode screenshot of a mobile settings menu comparing two control center layouts.
  • A close-up UI screenshot of a mobile sharing modal titled "Share using QR code".
  • A close-up digital interface screenshot shows the top right corner of a smartphone with a rounded bezel.
  • A collection of thirteen vibrant emojis arranged in three rows against a solid black background.
  • A close-up product shot focuses on the top half of a modern smartphone against a black background.

Download Nothing’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Nothing’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 228 images and the logos. The font files belong to Nothing Technology Limited, so they’re left out.

Download the Brand SkillZIP, 21.5 MB

nothing-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-brand-and-campaign.md

│ ├ imagery-website.md

│ ├ imagery-products.md

│ └ imagery-product-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from us.nothing.tech on 30 Oct 2026. It isn’t Nothing’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Nothing and its logos are trademarks of Nothing Technology Limited. Rainbrand isn’t affiliated with or endorsed by Nothing Technology Limited.

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