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(Brand guidelines) // Consumer technology

Polaroid brand
guidelines

Polaroid’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from polaroid.com.

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About Polaroid

Polaroid makes instant cameras, film, photo printers, and accessories for capturing, printing, and keeping photographs. Its creative character pairs analog photography and a classic look with modern features and personal expression.

Use the lowercase polaroid wordmark when the brand name needs to be explicit, in black on light backgrounds or white on dark ones. Use the color spectrum circle where a compact brand signature fits. Keep both unaltered and distinct from product imagery.

Polaroid colors

  • Polaroid red

    Spectrum color

    HEX
    RGB

  • Polaroid orange

    Spectrum color and highlight on dark backgrounds

    HEX
    RGB

  • Polaroid yellow

    Spectrum color

    HEX
    RGB

  • Polaroid green

    Spectrum color

    HEX
    RGB

  • Polaroid blue

    Spectrum color

    HEX
    RGB

  • Dark charcoal

    Logo, text and dark backgrounds

    HEX
    RGB

  • White

    Light backgrounds and text on dark

    HEX
    RGB

Polaroid fonts

  • FF Real Head

    Headings · 600, Body · 400

  • Commit Mono

    Links, buttons and labels · 400

  • Saol Text

    Pull quotes · 400

Font names only. The Brand Skill download doesn’t include font files.

Polaroid’s voice

Write with warmth and an invitation to make things, pairing the tactile appeal of analog photography with a clear, contemporary sense of possibility. Use direct, vivid language that celebrates the process and the memories photographs hold.

  • “Forget shortcuts and pixel perfection. The Polaroid Mod is built for real analog creativity: hands-on, intentional, and ultimately rewarding”
  • “Create and remember your lasting memories with Polaroid Instant Cameras. Capture and cherish your special moments with instant photos”
  • “Portable, wearable, and take-anywhere-able”
  • “For creativity that’s earned, not generated”

Dos and don’ts

Do

  • Pair analog photography with contemporary creative possibilities.
  • Use specific, human language about making, capturing, and keeping photographs.
  • Keep product descriptions clear about features and compatibility.
  • Use the five spectrum colors together, in the fixed order of the spectrum circle, as the brand’s signature.

Don’t

  • Don’t describe Polaroid photography as pixel-perfect or shortcut-driven; the brand explicitly celebrates hands-on analog creativity.
  • Don’t replace concrete product details with vague claims when explaining a camera’s features or compatibility.
  • Don’t stretch, outline or add effects to the polaroid wordmark, or set it where it loses contrast.

Polaroid imagery

104 images from polaroid.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand imagery

74 images

Use Polaroid’s identity artwork, product photography, and product-experience visuals. Product imagery spans cameras, film, printers, and accessories; the catalog also uses lifestyle scenes and close-up product feature imagery.

  • A man in a denim jacket and dark pants crouches on an urban concrete platform, holding a smartphone while adjusting a white Polaroid Now+ camera mounted on a…
  • A man in a blue denim jacket and black jeans crouches beside a white Polaroid Now+ camera mounted on a black tripod.
  • A man with curly black hair and a wide, beaming smile holds a white Polaroid Go camera over his right eye.
  • A sky-blue Polaroid Now instant camera is positioned directly above a vertical box of Color i-Type Film.
  • A front-facing product shot features a charcoal grey Polaroid Now+ instant camera positioned above a box of Color i-Type Film.
  • A silver Polaroid Now instant camera with a prominent red shutter button is centered above two accessories against a solid black background.
  • A matte black Polaroid Go camera floats above its corresponding box of Color Go Film against a clean backdrop.
  • A giant, out-of-focus orange tabby cat dominates the foreground, reaching its paw out as if to bat at a tiny, cowering man in the background.
  • A close-up studio shot of a metallic silver Polaroid instant camera centered against a solid black background.
  • A close-up studio shot of a charcoal gray and silver Polaroid camera set against a stark black background.
  • A top-down lifestyle photo captures a smiling young woman with her eyes closed, resting her head on a friend's lap in a field of clover.
  • A head-on studio shot of a two-tone purple Polaroid Go instant camera isolated against a stark black background.
  • A vibrant purple and lilac Polaroid Go camera is shown in a clean, front-facing product shot.
  • A top-down product shot of a white Polaroid Go camera positioned horizontally against a solid black background.
  • A front-facing product shot of a light blue Polaroid Now+ camera set against a stark black background.
  • A vibrant peach-orange Polaroid Now instant camera is centered against a solid black background.
  • A front-facing product shot of a matte black Polaroid camera featuring a prominent red shutter button and a signature rainbow stripe above the lens.
  • A head-on studio product shot of a white Polaroid Now+ instant camera centered against a solid black background.
  • A front-facing product shot of a light blue Polaroid instant camera centered against a solid black background.
  • Two side-by-side Polaroid photos show a Black woman with long braids posed against a geometric white outdoor structure and a clear blue sky.
  • A close-up studio shot features a gray Polaroid instant camera angled alongside a smartphone displaying its companion app.
  • A man in a blue denim jacket crouches in an urban setting, checking his phone while a white Polaroid Now+ camera sits mounted on a black tripod before him.
  • Four Polaroid Now instant cameras float diagonally across a clean gray background, showcasing a palette of white, coral, light teal, and black.
  • A close-up vertical photo captures a person wearing a black t-shirt and grey jeans, focused on loading a white Polaroid Go camera.
  • A vertical photo features a double-exposure Polaroid print of a young woman with pink-tinged hair centered over a larger, blurry version of the same image.
  • Five boxes of Polaroid Color i-Type Film are stacked in a row, featuring a rainbow gradient and the text '8 Instant Photos.' A single developed Polaroid…
  • A stack of five grey and white Polaroid 'B&W i-Type Film' boxes is angled to the left, each featuring a colorful rainbow-striped top edge.
  • A vertical stack of three Color i-Type Film boxes stands behind a single, square-framed instant photo with a wide white border.
  • A vertical stack of three grey Polaroid film boxes stands behind a single, square black and white instant photo.
  • Five boxes of Polaroid Color Go Film are arranged in a clean, diagonal row trailing into the background.
  • A perspective product shot features five boxes of Polaroid Color Go Film arranged in a receding line.
  • A white and rainbow-striped Polaroid 'Color i-Type Film' box stands behind a candid instant photo with a thick white border.
  • A box of Polaroid B&W i-Type Film stands behind a physical black and white instant photo of two young children sitting on a porch with a small dog.
  • A box of Polaroid 'Color i-Type Film' with a vibrant diagonal rainbow design sits behind a single developed blue-framed instant photo.
  • A box of Polaroid Color i-Type Film with Black Frame stands next to a sample instant photo featuring a smiling couple lying on a wooden floor covered in…
  • A metallic gold box of Polaroid 'Color i-Type Film Golden Moments Edition' stands behind an instant photo with a matching textured gold border.
  • A box of Polaroid Color i-Type Film sits angled behind a single square instant photo in a white frame.
  • A box of Polaroid B&W i-Type Film stands behind a physical black-and-white instant photo of two young children sitting on a wooden deck with a small dog.
  • A black box of Polaroid Color i-Type Film featuring a vertical rainbow gradient stands behind a physical instant photo with a matte black frame.
  • A vertical product shot features a white box of Polaroid Color 600 Film with a vibrant rainbow circle graphic, positioned behind a developed instant photo.
  • A vibrant yellow Polaroid Color i-Type Film box with diagonal rainbow stripes sits behind a developed instant photo with a solid blue frame.
  • A close-up Polaroid instant photo of a young woman with freckles and curly hair stands in front of its 'Color 600 Film' box.
  • A square black-and-white Polaroid instant photo of a couple holding hands and leaning back in front of a graffiti 'Love' wall is positioned in the foreground.
  • A box of Polaroid Color 600 Film for Round Frame cameras stands next to a single developed white-bordered instant photo featuring a circular image.
  • A close-up Polaroid print of a person with curly hair and freckles leans against a pack of five 'Color 600 Film' boxes.
  • A white box of Polaroid Purple 600 Film stands angled to the left, showing purple color-gradient stripes and text reading "8 Purple Instant Photos Reclaimed…
  • A row of five white Polaroid 600 'Purple 600 Film' boxes stands angled to the left, showcasing rainbow-striped spines labeled with '600' and 'Reclaimed…
  • A black multi-panel photo album is displayed open, showcasing several square instant-style film prints tucked into white corners on dark pages.
  • A square-format instant photograph is mounted inside a sleek, dark gray tabletop display frame with rounded corners and four metallic corner studs.
  • A black photo album filled with square-format instant photos rests open on a beige fabric sofa next to a sage green button-tufted pillow.
  • A small black leather photo album stands open, its inner pages fanned out to reveal four instant film style photographs in plastic sleeves.
  • A square, black textured Polaroid photo album stands angled to the left, showcasing a small window on the front cover.
  • A white, zippered photo album for instant film is shown wide open, revealing several plastic sleeves filled with square-format photographs.
  • A sleek, black leather-textured photo album is presented at a three-quarter angle, showing its vertical spine and front cover.
  • A black leather camera strap is coiled against a solid black background, showing its pebbled texture and fine stitching.
  • A box of Polaroid Color Go Film featuring vibrant rainbow stripes and white text sits next to a square instant photo.
  • A box of Polaroid Color Go Film stands behind a single developed instant photograph of a woman against a bright blue sky.
  • A square black matte frame surrounds a white-bordered instant film photograph, creating a modern gallery aesthetic.
  • A matte black, padded Polaroid camera bag is presented as a studio product shot against a solid black background.
  • A sleek, matte black square photo album stands upright at a three-quarter angle against a solid black background.
  • A small black leather-bound photo album lies open, fanning out multiple instant-film style photographs.
  • A top-down product shot features a sleek, white Polaroid Hi-Print pocket printer resting inside an open light gray carrying case.
  • A white Polaroid Hi-Print printer sits on a pink and cream desk, ejecting a small glossy photo of a woman holding a chihuahua.
  • A white Polaroid Lab photo printer is centered from a direct top-down view, featuring the iconic rainbow stripe above its lens.
  • A white Polaroid Hi-Print paper cartridge box is angled to show its front and side panels.
  • A white Polaroid Hi-Print photo printer is shown from a high-angle front view, featuring a digital screen with a vertical portrait of a couple.
  • A three-dimensional product shot of a white Polaroid Hi-Print 3x3 Paper Cartridge box, featuring a prominent photo of a woman kissing a chocolate labrador.
  • A black Polaroid Hi-Print pocket printer with a rainbow-striped edge is tucked into a blue denim jacket pocket alongside a colorful keychain with red leather…
  • A sleek, rectangular white Polaroid Hi-Print photo printer is captured in a high-angle studio shot against a solid black background.
  • A white retail box for a 'Polaroid Hi-Print 2x3 Paper Cartridge' containing '20 Sheets' stands behind a single, physical photo print.
  • A Polaroid Lab printer sits vertically against a solid black background, showcasing its sleek white base and black phone cradle.
  • A Polaroid Lab instant film printer stands against a stark black background, viewed from a slightly high frontal angle.
  • A box of Polaroid 'Color i-Type Film' stands behind a single instant photo, both featuring a collaboration with Thrasher magazine.
  • A white Polaroid Go camera with its signature rainbow stripe sits on a plush orange towel draped over a rugged rock.

Interface imagery

30 images

Use Polaroid’s own category illustrations to identify product families in navigation, filters, and category listings. Preserve their functional category context when using them.

  • This product shot features a white cardboard box of Polaroid Color i-Type Film angled to the right.
  • A three-quarter angle product shot shows a white box of Polaroid Color 600 Film featuring a prominent five-color rainbow stripe of blue, green, yellow,…
  • A box of Polaroid Color SX-70 Film stands at a three-quarter angle, featuring a vibrant concentric square design in red, orange, yellow, green, and blue.
  • A square box of Polaroid Color Go Film features a vibrant rainbow spectrum that wraps around the side and fronts a central white frame.
  • A vertical, matte black box for Polaroid 8x10 Color Film is shown from a slight three-quarter angle.
  • A stack of five Polaroid Color i-Type Film boxes is arranged in a staggered row, angled to show both the front and side panels.
  • A studio product shot of a Polaroid B&W i-Type Film triple pack, showing three individual boxes standing together.
  • A light blue Polaroid Go camera is captured in a direct, head-on studio product shot as an instant photo ejects from the front slot.
  • A head-on product shot of a silver and charcoal grey Polaroid camera against a solid black background.
  • A matte black Polaroid instant camera is captured in a direct, symmetrical product shot.
  • A head-on studio product shot of a matte black Polaroid camera, centered and facing forward.
  • A front-facing product shot of a matte black Polaroid camera, featuring its signature rainbow stripe above the central lens.
  • A white Polaroid Now instant camera is shown from a straight-on, eye-level perspective.
  • A matte black Polaroid Go camera is shown from a head-on studio perspective, highlighting its compact, rounded design.
  • A white Polaroid Now instant camera with its signature rainbow stripe is centered at the top against a solid black background.
  • A square, black leather-textured photo album cover features a small, recessed square window in its center.
  • A black and white woven Polaroid camera strap is coiled against a solid black background.
  • A black Polaroid camera bag is centered against a solid black background, featuring a vibrant red and blue buckle strap and a small vertical rainbow detail…
  • A vertical black tabletop frame holds a warm-toned Polaroid photo of two young women against an orange wall.
  • A white Polaroid Go camera stands next to its electric blue silicone protective case on a solid black background.
  • A stack of six circular camera filters in vibrant blue, green, yellow, orange, red, and clear silver finishes floats upward in a graceful arc against a solid…
  • A vibrant red baseball cap is centered against a stark black background in this product studio shot.
  • A vertical graphic composition of eight rounded cross symbols arranged in two columns of four against a black background.
  • A top-down product shot of a white Polaroid Hi-Print photo printer, featuring a small color spectrum icon above the print slot.
  • A white, rectangular Polaroid Hi-Print photo printer is shown against a solid black background.
  • A high-angle studio shot features a Polaroid Hi-Print photo printer, showcasing a striking two-tone design with a white top and a vibrant, translucent red body.
  • A three-quarter view of a white Polaroid Hi-Print 3x3 Paper Cartridge box, featuring the 'polaroid' logo at the top.
  • A white product box for a 'Polaroid Hi-Print 2x3 Paper Cartridge' features an example photo of a young person with vibrant orange and yellow hair blowing a…
  • A vertical product shot of a white Polaroid Hi-Print paper cartridge box, angled slightly to the left.
  • A head-on studio product shot of the white and black Polaroid Lab printer.

Download Polaroid’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Polaroid’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 104 images and the logos. The font files belong to Polaroid International B.V, so they’re left out.

Download the Brand SkillZIP, 7.2 MB

polaroid-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ brand-imagery.md

│ └ interface-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from polaroid.com on 30 Oct 2026. It isn’t Polaroid’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Polaroid and its logos are trademarks of Polaroid International B.V. Rainbrand isn’t affiliated with or endorsed by Polaroid International B.V.

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