Bloom is now Rainbrand

(Brand guidelines) // Home and living

Tekla brand
guidelines

Tekla’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from teklafabrics.com.

Download the Brand Skill

About Tekla

Tekla is a Copenhagen design brand making home textiles and clothing with a straightforward, enduring design expression. Its work brings form and function together through considered materials, colour and quality, creating pieces for everyday use and longevity.

Use Tekla’s bold TEKLA wordmark as the brand identity artwork, in Near black on light backgrounds or in white over photography.

Tekla colors

  • Near black

    Wordmark, text and primary buttons

    HEX
    RGB
  • White

    Backgrounds and the wordmark over photography

    HEX
    RGB
  • Light grey

    Section and product image backgrounds

    HEX
    RGB
  • Dark grey

    Secondary text

    HEX
    RGB
  • Mid grey

    Captions and inactive states

    HEX
    RGB

Tekla fonts

  • Unica77

    Headings · 400, Body · 300

Font names only. The Brand Skill download doesn’t include font files.

Tekla’s voice

Write with calm confidence and thoughtful precision. Keep the focus on quality, function, materials and the experience of living with well-made pieces. Prefer plain, direct language over hype; explain the value of longevity and care without overstating claims.

Use the brand’s measured, human phrasing, for example: “Tekla pieces are designed to be lived in and made to last”; “We make a case for quality, design and longevity across our entire value chain”; and “We source with integrity, build lasting relationships with suppliers.”

  • “Tekla pieces are designed to be lived in and made to last”
  • “We make a case for quality, design and longevity across our entire value chain”
  • “We source with integrity, build lasting relationships with suppliers”

Dos and don’ts

Do

  • Unite form and function; make design feel elevated yet useful in everyday life.
  • Lead with quality, colour, material and honest design.
  • Keep the identity black, white and grey, so the colour and texture of the textiles carry the page.
  • Write plainly and specifically about comfort, function, care and longevity.
  • Show products in lived-in settings and let their materials, texture and considered details remain visible.

Don’t

  • Don’t chase rapid trend cycles or treat a product as disposable.
  • Don’t let decorative styling overwhelm function, material or product detail.
  • Don’t use exaggerated claims in place of clear, grounded descriptions.

Tekla imagery

628 images from teklafabrics.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

29 images

Use product and lifestyle photography to convey how Tekla pieces work in the home and wardrobe. Favor compositions that make fabric, colour, pattern, construction and texture easy to read. Keep styling considered and functional, with a sense of comfort rather than spectacle.

  • A low-profile wooden bed frame dressed in cream and brown pinstriped bedding takes center stage in a minimalist room.
  • A man and a woman lie side-by-side on a bed, wearing earth-toned knit sweaters and matching plaid pajama bottoms against a light wood-paneled wall.
  • A top-down studio shot features a neatly folded Tekla towel with a crisp horizontal stripe pattern in alternating coffee-brown and off-white.
  • A thick, white Tekla duvet is rolled into a large, pillowy bundle on top of a bed with white sheets and a warm wood frame.
  • A neat stack of three folded towels sits atop a light blue bath mat laid over a warm, wooden plank floor.
  • A medium-length lifestyle photograph of a person with long black hair wearing a brown and tan plaid pajama set.
  • A thick, mohair-style blanket in sky blue and cream stripes is draped over a dark wooden chair in a rustic room.
  • This high-contrast black and white photograph captures a close-up, diagonal view of an industrial textile loom.
  • A close-up black and white photograph captures a striped, textured garment submerged in bubbling water.
  • A grainy, black-and-white photograph captures a person's outstretched arm reaching up to pull a thick, white terrycloth fabric from a high stack.
  • A top-down vertical photograph captures a young person with their eyes closed, resting peacefully on a blue wooden sled amidst a field of white snow.
  • A man and a woman laugh together while kneeling in a vast, bright snowy landscape under an overcast sky.
  • A vertical stack of six folded terry cloth towels in muted, earthy tones sits atop a rustic wooden stool against a clean, off-white wall.
  • A top-down studio shot features two neatly folded, striped terry cloth towels in deep burgundy and pale pink.
  • A close-up photograph features a stack of plush, white down-filled duvets with visible baffle box stitching.
  • A minimalist product photograph showcases stacks of Tekla towels on a Mid-century modern wood tea trolley with large white wheels.
  • A cream-colored towel with two vertical, chocolate-brown stripes draped casually over the side of a weathered, galvanized metal bucket.
  • A top-down, high-contrast lifestyle photograph features a rumpled TEKLA beach towel with bold forest green and white stripes laid across a coil of thick,…
  • A man with dark skin stands in profile, lifting the back of his blue-and-white pinstriped button-down shirt to reveal a glimpse of his back and his hand…
  • A woman with dark hair lies sprawled across a bed of crumpled white linens, looking directly at the camera with a neutral, sleepy expression.
  • A tall, grid-paneled sash window dominates this serene living space, overlooking lush green trees from an elegant room with cream walls and ornate crown…
  • A low-profile wooden bed frame sits centrally in a grand, minimalist room with soaring cream walls and ornate dental molding.
  • A portrait of a person with long dark hair sitting on a bed, looking directly at the camera with a steady gaze.
  • A warm-toned photograph centers on a woven cane and wood spindle bed frame positioned on distressed wide-plank floorboards.
  • A close-up, high-angle lifestyle photograph of a rumpled off-white duvet and pillows.
  • This close-up product shot focuses on the corner of a plush, white down pillow resting on a flat white surface.
  • A striking white-walled industrial loft features an intricate network of painted ceiling trusses and a sculptural, white spiral staircase as its centerpiece.
  • A low-profile light wood platform bed sits centrally on a dark polished concrete floor against a minimalist white wall.
  • A thick, cream-colored mohair wool blanket with a small 'TEKLA' brand tag sits atop a low-profile wooden platform bed in a minimalist studio.

Product imagery

599 images

Use product photography to show the product clearly and accurately. Where available, retain distinct product views so that material, colour and form can be understood from more than one angle. Bedding and bath products can be shown in coordinated settings; clothing should retain its relaxed silhouette and tailoring details.

  • A single dark charcoal or deep taupe cotton pillowcase is shown upright against a plain white background in a studio product shot.
  • A close-up studio photograph of a folded dark taupe garment reveals its internal branding.
  • A pair of straight-leg pajama pants featuring a muted plaid pattern in shades of dusty blue, cream, and brown.
  • A woman with wavy blonde hair stands against a plain white background, wearing a matching pajama set with a soft brown, blue, and tan plaid pattern.
  • A thick, folded wool blanket in a pale beige hue features horizontal stripes in muted yellow, cream, and a bold forest green.
  • A close-up studio shot of a thick, cream-colored wool blanket with a bold horizontal forest green stripe.
  • A mocha-brown, ribbed knit cardigan with a cropped silhouette is showcased in a clean product shot against a light grey background.
  • A close-up studio shot highlights the thick, vertical ribbing of a chocolate-brown cardigan worn by a person with long blonde hair.
  • A light-skinned middle-aged woman with wavy blonde hair and a neutral expression stands against a stark white background.
  • A medium studio shot of an East Asian man wearing a long-sleeved, button-up plaid shirt in muted shades of beige, blue, and charcoal.
  • A close-up studio shot highlights the muted blue, tan, and brown ombr plaid pattern of a long-sleeved button-down shirt.
  • A studio portrait of a woman with grey-streaked hair pulled back, wearing a light pink and red vertical striped pajama set.
  • A close-up studio shot highlights the collar and chest of a woman wearing light pink button-up pajamas with thin red vertical stripes.
  • A full-body studio portrait of a middle-aged woman with salt-and-pepper hair standing against a solid white background.
  • A close-up studio product shot captures the lower half of a person standing barefoot, wearing a matching pale pink and red pinstriped pajama set.
  • A man with curly dark hair stands barefoot against a plain white backdrop in a full-length studio portrait.
  • A studio product shot of a person from the torso down wearing a matching blue and white micro-checkered pajama set.
  • A studio product shot of a man with curly dark hair wearing a matching pajama set with a small blue and white grid pattern.
  • A close-up studio photograph focuses on a person wearing a navy and white gingham plaid pajama shirt with a notched camp collar and white buttons.
  • A full-body studio photograph of a man with curly dark hair standing straight against a plain white background, looking directly at the camera.
  • This studio product shot features a person from the waist down wearing brown plaid pajama pants and a matching button-down top.
  • A studio portrait of a man with dark curly hair wearing a brown plaid pajama set.
  • A close-up studio shot of a person wearing a brown, long-sleeved button-down shirt with a complex beige and white plaid pattern.
  • A full-length studio shot of a person with salt-and-pepper hair wearing a blue and white checkered pajama set against a bright white background.
  • A close-up studio shot highlights the lower half of a figure wearing navy and light blue micro-check pajama pants and a matching top.
  • A portrait of a middle-aged woman with salt-and-pepper hair pulled back, wearing a blue and white micro-check pajama set against a clean white studio…
  • A close-up studio shot highlights the collar and chest of a long-sleeved, button-up pajama top featuring a navy and white micro-check pattern.
  • A blonde woman with light freckles and a calm expression wears a long-sleeved shirt with horizontal black and white stripes.
  • The back of a person with long, curly blonde hair is the focus of this studio fashion photograph.
  • A man with curly brown hair and a neutral expression stands facing forward in a minimalist studio shot.
  • A close-up studio shot highlights the layered textures of loungewear, featuring the hem of a heather gray jersey t-shirt draped over light blue pinstriped…
  • A medium close-up studio shot of a woman with long, straight dark hair and a neutral expression, wearing a heather gray crewneck t-shirt.
  • A close-up studio shot highlights the fine, heathered texture of a classic light gray cotton t-shirt.
  • A medium studio shot of a young man with dark hair styled back, wearing a long-sleeved shirt with alternating horizontal red and black stripes.
  • A studio product shot features a person from behind, wearing a long-sleeved crewneck shirt with thin, horizontal black and red stripes.
  • A woman with straight, long dark hair tucked behind her ears wears a crisp white long-sleeved crewneck t-shirt.
  • A close-up studio photograph focuses on the neckline and chest of a woman wearing a crisp, plain white long-sleeved t-shirt.
  • A young man with curly brown hair stands in a three-quarter studio shot wearing a boxy, heather grey crew neck t-shirt and light pink drawstring shorts.
  • A close-up fashion shot focuses on the lower hem of a heather grey t-shirt layered over light pink pajama shorts.
  • A blonde woman with light freckles poses in a long-sleeved shirt with thick black and white horizontal stripes and a wide boat neck.
  • A full-length studio shot captures a woman from behind, showcasing a long-sleeved shirt with bold horizontal black and white stripes.
  • A studio product shot features a young East Asian man in a long-sleeved, crew-neck shirt with horizontal black and white stripes.
  • A full-back product shot features a person with short black hair wearing a long-sleeved shirt with alternating horizontal white and black stripes.
  • A woman with straight dark hair and a neutral expression stands facing forward in a minimalist studio shot.
  • A close-up studio shot highlights the neckline and shoulder of a crisp, white crewneck cotton t-shirt worn by a light-skinned person with long dark hair.
  • A portrait-oriented studio fashion shot features a young Black man with a neutral expression looking directly at the camera.
  • A tight close-up studio shot highlights the neckline of a black, heavy-weight cotton t-shirt worn by a person with dark skin.
  • Brand image
  • A vertical medium shot captures a woman with long dark hair and a serene expression, eyes closed against a neutral grey wall.
  • A vibrant kelly green, heavy-ribbed knit cardigan is presented in a flat product shot against a light grey background.
  • A close-up portrait of a woman with freckles and blue eyes, wearing a vibrant emerald green ribbed-knit cardigan with small black buttons.
  • A square, top-down product shot of a dark chocolate brown ribbed knit scarf, folded into a neat rectangle.
  • A close-up studio portrait shows a fair-skinned woman with freckles and blue eyes looking directly into the camera with a subtle, neutral expression.
  • A pair of long, bright emerald green fingerless arm warmers are displayed vertically and parallel to each other.
  • Vibrant emerald green ribbed knit arm warmers are shown in a top-down product shot against a clean light gray background.
  • A dark brown ribbed knit cashmere sweater is centered against a light gray background in a clean studio product shot.
  • A close-up studio shot highlights the fine vertical ribbing of a chocolate brown crewneck sweater worn by a blonde woman.
  • A vibrant forest green ribbed knit scarf is folded into a tidy, thick square and centered against a stark white background.
  • A close-up studio portrait shows a man with dark, middle-parted hair looking directly at the camera with a neutral expression.
  • A pair of chocolate brown, vertically ribbed arm warmers are displayed flat and parallel against a clean white background.
  • A pair of chocolate brown, ribbed knit fingerless gloves or arm warmers are shown in a close-up product shot.
  • A vibrant Kelly green ribbed knit sweater is presented in a flat-lay studio product shot against a neutral white background.
  • A medium close-up portrait of a fair-skinned woman with freckles and wavy, blonde hair looking directly at the camera with a neutral expression.
  • A pair of cream-colored, fuzzy shearling slippers are shown from a top-down studio perspective against a flat, neutral grey background.
  • A close-up studio shot of a plush cream-colored shearling slipper highlights its thick, curly texture and cozy slip-on design.
  • A pair of cream-colored shearling slippers is captured in a clean, top-down product shot against a neutral light grey background.
  • A close-up studio shot highlights the nubby, cream-colored shearling texture of a TEKLA slipper.
  • A pair of plush, jet-black shearling slippers is captured in a direct top-down product shot against a flat, neutral light gray background.
  • A high-angle, close-up product shot of a single black shearling slipper with a plush, textured fleece finish.
  • A pair of deep purple, fleece-textured shearling slippers is captured in a direct top-down product shot against a light grey background.
  • A close-up studio shot captures the plush, deep purple shearling texture of a Tekla slipper.
  • A top-down studio shot features a pair of mint-green shearling slippers arranged side-by-side on a plain grey background.
  • A close-up studio shot of a mint-green Tekla shearling slipper angled diagonally from the bottom-left to the top-right.
  • A top-down studio shot of olive green shearling slippers featuring a dense, fuzzy texture.
  • A close-up studio shot highlights the nubby, thick-pile texture of a single olive green shearling slipper.
  • A top-down studio product shot of a pair of dark chocolate brown, plush shearling slippers arranged parallel to each other.
  • A close-up studio shot highlights the thick, chocolate brown shearling texture of a single Tekla slipper.
  • An East Asian woman looks downward with a serene expression, sitting on a bed among crumpled white linens.
  • A vertical photo framed through a doorway shows a Black man from the side as he pulls a black long-sleeve shirt over a white undershirt.
  • A pair of dark olive brown boxer shorts is centered against a clean white background in a flat-lay product shot.
  • A close-up studio shot features the waist and hip of a person wearing deep espresso-brown cotton shorts with a gathered elastic waistband and a crisp white…
  • A single, black ribbed crew sock is presented in a vertical orientation against a neutral off-white, slightly textured backdrop.
  • A pair of folded, ribbed black socks are presented in a vertical product shot against a textured off-white background.
  • A heavy-duty, off-white canvas tote bag stands centered against a neutral, light gray background.
  • A close-up product shot features the heavy cream canvas of a Tekla tote bag, emphasizing its thick weave and sturdy construction.
  • A dark, olive-green padded sleep mask is centered against a clean light grey background.
  • A dark coffee-brown sleep mask rests atop its matching rectangular fabric storage pouch in this centered studio product shot.
  • A studio product shot of a cream-colored ribbed knit beanie centered on a plain light gray background.
  • A heavy-duty, black canvas tote bag stands upright against a plain light gray backdrop, featuring short top handles and a long, drooping shoulder strap.
  • A close-up studio shot highlights the heavy canvas texture of a black Tekla tote bag.
  • A single off-white ribbed wool sock is displayed vertically against a light gray textured background.
  • A pair of folded, off-white ribbed socks is presented in a flat-lay product shot against a textured white background.
  • A light blue and white vertical-striped sleep mask is centered against a flat, neutral grey background.
  • A top-down studio product shot features a light blue sleep mask with thin white vertical stripes, resting centered on a matching rectangular fabric pouch.
  • A studio product shot of light blue boxer shorts featuring a fine white vertical pinstripe pattern.
  • A close-up studio shot highlights the side-view of a person wearing a white t-shirt and light blue pinstriped shorts.
  • A single medium-gray ribbed crew sock is shown in a vertical studio product shot against a light gray background.
  • A pair of folded, heather gray ribbed socks are centered against a clean white background.
  • A matte black one-piece swimsuit for children is centered against a solid, light gray background.
  • A pale woman with long, straight black hair stands facing forward in a minimalist studio shot.
  • A studio product shot of olive green nylon swim shorts centered against a plain white background.
  • A studio product shot of a man from the chest down wearing dark olive green swim shorts with an elastic drawstring waist.
  • A minimalist product shot features an off-white, textured linen blanket with a frayed bottom edge, centered against a plain light gray background.
  • A close-up studio shot highlights the corner of an off-white linen textile, featuring three intersecting navy blue stripes that form a grid pattern near the…
  • A deep burgundy, one-piece swimsuit is shown in a flat-lay studio product shot against a stark white background.
  • A studio product shot of a pale woman with long dark hair wearing a deep burgundy one-piece bodysuit.
  • A folded off-white linen towel features horizontal stripes in alternating groups of thin slate grey and light cornflower blue lines.
  • A close-up studio shot of a white textile featuring thin, horizontal stripes in alternating light blue and dark navy lines.
  • A pair of solid navy blue men's swim trunks is centered against a flat, neutral light gray background.
  • A pair of navy blue elastic-waist shorts is the focus of this full-length studio photograph of a man's lower body.
  • A detailed close-up shot focuses on the thick, curly beige shearling texture of a cozy slip-on slipper.
  • A woman with wavy blonde hair stands against a plain white background, wearing a chocolate brown, ribbed button-down cardigan and wide-leg plaid trousers in…
  • This vertical studio product shot displays a rectangular beige wool blanket featuring a recurring pattern of horizontal stripes in forest green, pale blue,…
  • A single, vibrant cobalt blue crew sock is laid flat against a clean, light grey background.
  • A single, vibrant cobalt blue ribbed sock is presented flat against a neutral light gray background.
  • A low-profile wooden bed is dressed in dark chocolate brown linens, featuring a rumpled duvet and two matching pillows against a stark white background.
  • A long-sleeved, button-down pajama shirt with a camp collar is featured in a professional product shot against a light grey background.
  • A full-length studio photograph of a woman with long, blonde, wavy hair standing barefoot against a solid light gray background.
  • A single, vibrant cobalt blue over-the-knee sock stands vertically against a clean, light grey background.
  • A single, vibrant cobalt blue over-the-calf sock is laid flat against a neutral light grey background.
  • A close-up product shot focuses on a white brand label reading "TEKLA AURALEE" sewn into a dark espresso brown fabric.
  • A studio product shot features a dark taupe, matte fabric duvet cover folded into a neat, thick square against a plain light gray background.
  • A close-up fashion shot focuses on the hip and sleeve of a person wearing a matching plaid pajama set.
  • A woman with wavy blonde hair stands barefoot in a studio setting, wearing a chocolate brown ribbed knit crewneck sweater.
  • A vibrant green ribbed fingerless glove provides a bold pop of color in this fashion studio shot.
  • A single, exceptionally long charcoal grey ribbed sock is displayed vertically against a neutral light grey background.
  • A single, charcoal gray over-the-knee sock is displayed vertically against a light gray background.
  • A full-length studio portrait features a woman with blonde hair standing barefoot against a solid white background.
  • A product shot of a pair of men's woven boxer shorts featuring a muted plaid pattern in shades of dusty blue, tan, and chocolate brown.
  • A fair-skinned woman with freckles and wavy blonde hair stands against a neutral grey backdrop wearing a loose-fitting white crewneck t-shirt and…
  • A close-up studio shot highlights the side profile of a person wearing a crisp white T-shirt and plaid pajama bottoms.
  • A single dark charcoal grey ribbed sock is displayed vertically against a clean, light grey background.
  • A flat-lay studio shot features a single, dark charcoal grey ribbed knit sock against a clean, light grey background.
  • A close-up studio shot highlights a dark brown ribbed knit fingerless glove worn over a hand resting at the side.
  • A vertical product shot features a set of three folded Tekla towels stacked from largest to smallest against a plain, light grey background.
  • A close-up studio shot highlights the nubby, loop-pile texture of a cream and brown striped terry cloth fabric.
  • Five beige and dark brown horizontally striped towels of increasing lengths hang side-by-side from white hooks against a stark, light gray wall.
  • A vertical product shot features three neatly folded towels in a muted, pale sage green color, stacked from largest at the back to smallest in front.
  • A detailed product shot features the coarse, loops of a pale sage green terry cloth towel.
  • Five sage-colored Tekla towels of varying sizes hang in a descending gradient from simple wall hooks against a stark white background.
  • A vertical stack of three folded terry cloth towels in varying sizes features a bold vertical stripe pattern in deep burgundy and pale lavender.
  • An extreme close-up product shot of a Tekla striped towel showcases its plush, loops-and-piles texture in alternating columns of deep burgundy and pale…
  • Five maroon and white horizontal-striped towels of increasing size hang from loops on a minimalist white wall.
  • A top-down studio shot features three folded Tekla towels of varying sizes stacked vertically on a light gray background.
  • A close-up studio photograph showcases the thick, loops of a cotton terry towel with a pattern of vertical stripes in navy and pale blue.
  • Five blue and white horizontal-striped terrycloth towels hang in descending order of size against a stark white wall.
  • A vertical product shot features a trio of stacked, off-white terry cloth towels in descending sizes against a clean, neutral grey background.
  • A close-up studio shot of a plush, off-white terry cloth towel.
  • Five off-white terry cloth towels of increasing sizes hang from simple white wall hooks in a cascading diagonal arrangement against a matching light gray…
  • A vertical stack of three rectangular Tekla towels decreases in size from bottom to top, centered against a plain, light grey background.
  • An extreme close-up product shot of a cream terry cloth towel with thin, horizontal beige stripes.
  • Five beige striped towels in ascending sizes hang from simple wall hooks against a clean white background, creating a cascading visual effect.
  • A vertical product shot features a trio of chocolate brown terry cloth towels neatly stacked by size against a flat, neutral grey background.
  • A detailed close-up shot focuses on a white woven cotton label with the bold black text "TEKLA" sewn onto a cocoa-brown terry cloth towel.
  • Five earth-toned brown terry cloth towels hang in an ascending size sequence from small washcloth to large bath sheet against a solid white background.
  • Three folded Tekla towels in varying sizes are stacked symmetrically against a clean, light gray background.
  • A top-down close-up showcases the thick, looped texture of a chocolate-brown terry cloth towel accented by thin, horizontal off-white stripes.
  • Five brown and white vertically striped towels of varying sizes hang in a descending row against a clean white wall.
  • A vertical product shot features a trio of stacked, blue-and-white horizontally striped terry cloth towels on a neutral grey backdrop.
  • A close-up studio shot highlights the nubby, blue and white pinstriped texture of a cotton terry towel.
  • Five periwinkle blue cotton towels with vertical white pinstripes hang from hooks in a cascading arrangement against a flat white wall.
  • A rectangular terry cloth beach towel features vertical sky blue and off-white stripes, terminating in short, frayed fringe at the top and bottom edges.
  • A close-up product shot focuses on the textured fringe and woven surface of a light blue and cream striped towel.
  • A top-down product shot of a square-folded beach towel with thick, vertical periwinkle blue and white stripes.
  • A top-down studio shot features three rectangular Tekla towels of varying sizes stacked neatly from largest to smallest.
  • A close-up photograph featuring the textured, looped surface of a cotton terry cloth fabric with alternating cream and muted burgundy stripes.
  • Five striped cotton towels hang in a staggered row from small hooks against a clean, light grey wall.
  • A vertical product shot features a neat stack of three light powder blue terry cloth towels in varying sizes, centered against a plain light gray background.
  • A close-up studio shot highlights the plush, looped pile of a light baby-blue terry cloth towel.
  • Five pale blue terry cloth towels in varying sizes hang from individual white wall hooks against a clean white background.
  • A vertical product shot features a graduated stack of three folded terry cloth towels in a vibrant periwinkle blue.
  • A close-up product shot focuses on a woven cream-colored tag with the bold black text "TEKLA" sewn onto a cornflower blue terry cloth towel.
  • Five periwinkle blue terry cloth towels hang in an ascending size sequence from small white hooks against a plain, off-white wall.
  • A top-down product shot features a stacked set of three blue and white vertically striped towels in graduated sizes.
  • A close-up product shot focuses on a white woven label featuring the black sans-serif brand name "TEKLA" sewn onto a striped terry cloth towel.
  • Five blue and off-white horizontally striped towels of increasing size are hung in a row from small hooks against a stark white background.
  • A top-down studio shot features a rectangular, cream-colored linen fabric folded neatly against a light grey background.
  • A close-up studio shot highlights the corner of a textured, off-white textile, likely a blanket or towel, featuring two sewn-on white labels.
  • A vertical product shot showcases an off-white linen towel spread flat against a matching light grey background.
  • A vertical stack of three terry cloth towels in a faded cornflower blue, neatly folded and centered against a plain light gray background.
  • A cream-colored woven label with the bold black text "TEKLA" is sewn onto the corner of a textured blue terry cloth towel.
  • Five slate-blue Tekla towels of increasing size hang from individual silver hooks against a stark white wall, creating a descending visual staircase from…
  • A set of three terraced, folded Tekla towels in varying sizes features a classic navy blue and off-white vertical stripe pattern.
  • A close-up studio shot features the high-contrast texture of a navy blue and off-white striped terry cloth fabric.
  • Five ivory and black horizontal-striped towels of graduating sizes hang from hooks on a stark white wall.
  • A top-down product shot features two cream-colored terry cloth towels neatly folded on a neutral light gray surface.
  • An extreme close-up of a cream-colored terry cloth fabric with thin, horizontal black stripes.
  • A square off-white terry cloth washcloth with thin horizontal black stripes across the middle.
  • A flat-lay product shot features two folded Tekla towels in a taupe brown with thin, horizontal white stripes.
  • A tight close-up product shot focuses on a white woven fabric tag with the black bold text 'TEKLA' stitched onto a mocha-brown terry cloth towel.
  • A square face towel in a warm taupe or mushroom brown features thin, horizontal off-white stripes and a matching woven border.
  • A vertical product shot features a trio of sandy-beige cotton terry towels stacked from largest to smallest.
  • An extreme close-up product shot focuses on the texture and brand label of a sandy beige terry cloth towel.
  • Five sand-colored, terry cloth towels in varying sizes hang from hooks in a cascading diagonal line across a minimalist white wall.
  • A vertical product shot of a Tekla beach towel featuring a rhythmic pattern of alternating sand-colored and cream-white vertical stripes.
  • A close-up studio shot of a woven textile featuring wide, alternating vertical stripes of cream and sandy beige.
  • A square-folded, cream-colored linen napkin sits flat against a plain grey background, featuring a subtle vertical hemstitch along the right edge.
  • A close-up studio shot features two rectangular white woven labels sewn onto a cream-colored, textured fabric with a visible hem and decorative stitching.
  • A top-down studio shot shows a flat, cream-colored linen napkin with visible fabric texture and subtle hemstitched borders.
  • A vertical product shot features a stack of three cream-colored terry cloth towels of varying sizes, each with thin, horizontal forest green stripes.
  • A close-up product shot focuses on the tactile texture of a cream-colored terry cloth towel with thin, horizontal forest green stripes.
  • Five ivory towels with thin vertical dark green stripes hang from wall hooks in ascending size, creating a cascading visual effect from left to right.
  • A vertical product shot shows a Tekla terry towel laid flat against a plain white background, featuring bold forest green and cream vertical stripes.
  • A close-up product shot of a thick, woven blanket featuring bold vertical emerald green and off-white stripes.
  • A vertical stack of three folded Tekla towels features bold forest green and cream vertical stripes.
  • A close-up studio photograph focuses on a green and white striped terry cloth towel.
  • Five forest green and white striped terry cloth textiles of varying sizes hang by loops on a plain white wall, arranged in ascending order of length from…
  • Three forest green cotton terry towels are stacked by size against a neutral light grey background.
  • A close-up product shot features the thick, looped pile of a dark forest green terry cloth towel.
  • Five forest green terry cloth towels hang in a row against a plain white wall, arranged from shortest to longest to create a cascading effect.
  • A rectangular, rose-pink and cream striped beach towel is laid flat against a neutral gray background.
  • A close-up studio shot of a textured terry cloth towel featuring bold, vertical stripes in bubblegum pink and cream.
  • A vertical product shot features a nested stack of three soft pink terry cloth towels against a neutral light grey background.
  • A close-up studio shot of a pink and white pinstriped terry cloth towel.
  • Five muted pink towels of increasing size hang from wall hooks in a staggered diagonal arrangement against a light grey background.
  • Three square, dusty pink terry cloth towels are stacked from largest to smallest against a light grey background.
  • An extreme close-up product shot focuses on the textured loops of a mauve-pink cotton terry towel.
  • Brand image
  • Three folded mauve-pink terry cloth towels of varying sizes are stacked atop one another against a solid, light gray backdrop.
  • A close-up product shot focuses on a woven cream tag with the word "TEKLA" in bold black uppercase letters.
  • Five orchid-purple Tekla terry cloth towels hang from hooks against a clean, off-white wall in a cascading height arrangement.
  • A square, dark navy blue terry cloth towel is centered against a flat, neutral grey background.
  • A close-up product shot of a dark navy blue, textured fabric featuring two white woven labels.
  • A square, dark navy blue terry cloth towel is laid flat against a light gray background, viewed from directly above.
  • A top-down studio shot features a square-folded, deep navy blue or charcoal terry cloth towel centered on a neutral grey background.
  • A close-up product shot features the corner of a navy blue, heavy-knit textile, likely a towel or blanket, with two white fabric labels stitched onto it.
  • A vertical product shot of a flat, dark navy or black linen kitchen towel oriented against a clean, off-white background.
  • A plush, thick white duvet is folded neatly into a square stack, showing its baffle-box stitched quilting.
  • A top-down, close-up product shot features the plush, quilted texture of a white Tekla down duvet.
  • A minimalist product shot of a cream-colored, folded Tekla duvet cover centered against a pale grey background.
  • A thick, white puffer-style duvet is neatly folded into several layers against a plain, light grey background.
  • A close-up studio photograph focuses on a plush, white quilted duvet with large baffle boxes that create a soft, cloud-like texture.
  • A thick, white baffle-box duvet is folded into a neat rectangle against a solid, light grey background.
  • A close-up studio photograph focuses on a plush, white quilted duvet with a prominent box-stitch design.
  • A square, plush white feather or down pillow insert is presented against a clean, off-white background in a studio product shot.
  • A close-up studio shot highlights the crisp corner of a plush, white Tekla pillow against a clean white background.
  • A low-profile wooden bed frame topped with a thick, white baffle-box duvet and two stacked pillows is set in a minimalist, industrial loft space.
  • A square, white down pillow insert is presented as a clean product shot against a light grey background.
  • A close-up product shot of a crisp, white Tekla pillow corner angled downward against a bright, neutral background.
  • A square, plush white bed pillow is centered against a clean, light grey studio background.
  • A close-up product shot focuses on the corner of a plush white Tekla pillow against a clean white backdrop.
  • A stack of crisp white bedding consists of a square pillow resting atop two folded duvets against a stark, light gray background.
  • A crisp, white rectangular duvet with a box-quilted baffle construction, creating eighteen puffed squares that catch soft, subtle shadows.
  • A square, off-white canvas storage bag or pillowcase is centered against a light grey background.
  • A vertical-striped bathrobe in light blue and cream terry cloth hangs against a neutral grey studio background.
  • A studio fashion shot features a woman with short dark hair looking directly at the camera with a neutral expression.
  • A full-length product shot of a hooded terry cloth bathrobe featuring a light blue and off-white vertical stripe pattern.
  • A studio product shot of a woman with short dark hair looking directly at the camera while wearing a hooded bathrobe.
  • A full-length product shot of a hooded cotton bathrobe featuring bold vertical brown and white stripes.
  • A woman with short dark hair and a neutral expression faces the camera in a waist-up studio portrait.
  • A full-length hooded bathrobe featuring a thick, vertical striped pattern in cream and chocolate brown.
  • A woman with short, dark hair poses in a studio portrait wearing a thick, hooded bathrobe featuring vertical brown and cream stripes.
  • This studio product shot features a light blue cotton terry bathrobe with vertical white pinstripes, centered against a plain light gray background.
  • A studio product shot features a woman with short dark hair modeling a cornflower blue terrycloth bathrobe against a plain white background.
  • A sky-blue hooded bathrobe with thin, vertical white stripes is centered against a flat, off-white background.
  • A woman with short dark hair and a neutral expression stands facing forward in a medium studio shot.
  • A thick, off-white terry cloth bathrobe from Tekla hangs against a pale grey studio background.
  • A woman with short dark hair and a neutral expression stands centered against a plain white background wearing an off-white, plush terry cloth bathrobe.
  • A cream-colored, hooded terry cloth bathrobe from Tekla is shown in a flat-lay studio product shot against a light gray backdrop.
  • A studio portrait features a person with dark, chin-length hair wearing a plush cream-colored terry cloth hooded bathrobe.
  • A full-length, rose-pink terry cloth bathrobe with thin, vertical white pinstripes is displayed against a clean white background.
  • A pale-skinned woman with long, straight dark hair and a neutral expression stands facing forward in a medium studio shot.
  • A light pink, vertical-striped hooded bathrobe is displayed flat against a neutral gray background.
  • A light-skinned young man with short brown hair stands centered against a plain white background, wearing a salmon pink terry cloth bathrobe.
  • A rectangular, flat-lay product shot of a cream-colored bath mat featuring thin, horizontal brown stripes across its textured surface.
  • An extreme close-up product shot focuses on the tactile texture of a folded terry cloth towel featuring a pattern of alternating thin chocolate brown and…
  • A top-down studio shot features a rectangular, periwinkle blue bath mat with thin, vertical white stripes.
  • An extreme close-up product shot focuses on a textured blue and white pinstriped terry cloth towel.
  • A vertical product shot of a cocoa brown terry cloth bath mat centered against a light grey background.
  • A close-up product shot features the thick, looped pile of a tobacco-brown terry cloth towel.
  • A top-down studio shot of a rectangular bath mat featuring horizontal stripes of deep burgundy and pale lavender.
  • A close-up product shot of a thick, burgundy and light lilac striped terry cloth towel.
  • A rectangular textile mat or towel featuring a dense pattern of thin, horizontal navy blue and cream stripes.
  • A close-up studio shot highlights the nubby terrycloth texture of a white and navy striped towel.
  • A deep forest green bath mat or rectangular towel is shown flat from a top-down perspective against a stark light grey background.
  • A close-up studio photograph focuses on a cream-colored woven tag sewn onto dark forest green terry cloth fabric.
  • A top-down studio shot features a rectangular bath mat with thin, alternating horizontal stripes of navy blue and pale ice blue.
  • A close-up photograph features a textured cotton terry cloth fabric with alternating horizontal stripes of navy blue and pale blue.
  • A top-down product shot of a flat, rectangular bath mat in a soft mint green hue.
  • A close-up product shot focuses on a woven cream label featuring the bold, black, sans-serif text "TEKLA" stitched onto a pale mint green terry cloth towel.
  • A vertical product shot of a rectangular bath mat featuring thin, vertical sand-colored stripes on a cream-white terry cloth background.
  • An extreme close-up product shot focuses on the texture of a cream-colored Tekla towel with thin, tan vertical stripes.
  • A vertical product shot of a rectangular cream-colored terry cloth towel featuring thin, irregular black vertical stripes.
  • A detailed product close-up features a heavy cotton terry towel with a cream-colored base and thin, dark forest green vertical stripes.
  • A white 'TEKLA' branded gift box is partially open to reveal five neatly rolled terry cloth washcloths in muted earth tones.
  • A minimalist product shot featuring a white rectangular drawer-style box centered against a matching light grey background.
  • A vertical product shot features a white Tekla gift box partially open to reveal three folded, striped terry cloth towels in neutral tones.
  • A minimalist product shot features a stark white rectangular box centered against a matching light grey background.
  • A top-down product shot features five rolled terry cloth towels neatly packed inside a white slide-out gift box.
  • A top-down studio product shot features three neatly folded cornflower blue and cream-striped towels tucked into a minimalist white gift box.
  • A vertical product shot features an open white TEKLA gift box revealing three neatly folded terry cloth towels in shades of pink, cream, and deep burgundy.
  • A white 'TEKLA' branded slide-out gift box is partially open to reveal five rolled terry cloth towels in various colors.
  • A high-angle studio product shot displays a Tekla towel set neatly tucked into a white rectangular box with 'TEKLA' printed in black.
  • A vertical product shot shows a set of three cornflower blue towels with thin white horizontal stripes, neatly folded inside a crisp white box.
  • A vertical product shot of an open, minimalist white gift box containing neatly folded Tekla terry towels.
  • A vertical product shot features a white TEKLA gift box partially opened to reveal three folded terry cloth towels.
  • A button-down sleep shirt features a light pink base with thin, vertical purple and white stripes.
  • A pair of light pink and white vertically striped pajama pants are presented in a flat studio shot against a pale grey background.
  • A flat studio product shot of navy blue and white plaid pajama pants laid vertically against a plain off-white background.
  • A studio product shot features a long-sleeved, navy and white micro-check pajama shirt laid flat against a solid light gray background.
  • A front-facing product shot of full-length pajama pants in a brown and beige plaid pattern against a plain light gray background.
  • A long-sleeved pajama shirt in a muted chocolate brown plaid pattern is centered against a flat light grey background.
  • These flat-lay pajama pants feature a dense navy and white micro-check plaid pattern.
  • A long-sleeved, button-down pajama shirt is presented in a flat-lay studio shot against a neutral off-white background.
  • A pale mint green pajama set is the focus of this studio fashion shot against a crisp white background.
  • A close-up studio photograph focuses on the chest and collar of a pale sage green pajama shirt worn by a person.
  • A long-sleeved, button-up pajama shirt in a muted sage green is displayed centered against a light grey background.
  • A full-length studio shot features a young man with short brown hair standing barefoot against a solid white background.
  • A studio full-shot from behind shows a male model standing still against a solid white background.
  • A pair of wide-leg, sage green trousers is displayed in a clean, high-angle studio product shot against a light gray background.
  • A deep coffee-brown pajama shirt is centered in a studio product shot against a light grey background.
  • A woman with straight, dark hair parted in the middle looks directly at the camera with a neutral expression.
  • A close-up studio photograph focuses on a dark chocolate brown button-down shirt worn by a woman, cropped at the chin.
  • A studio product shot features a pair of dark chocolate brown wide-leg trousers laid flat against a light grey background.
  • A full-length studio product shot captures a person from the waist down wearing dark brown, wide-leg cotton lounge pants with a matching long-sleeved shirt.
  • A side-profile fashion shot focuses on the hip and thigh area of a person wearing deep chocolate brown, oversized loungewear.
  • A crisp, long-sleeved button-down shirt featuring vertical blue stripes on a white background.
  • A long-sleeved, button-down pajama shirt with thin blue vertical stripes on a crisp white cotton background.
  • A woman with long, dark hair stares forward with a neutral expression against a plain white background in this minimalist fashion shot.
  • A close-up studio shot highlights the crisp details of a white button-down shirt with vertical blue stripes, worn by a woman with dark hair.
  • A studio product shot of wide-leg pajama pants featuring vertical blue stripes on an off-white cotton fabric.
  • A flat studio product shot of wide-leg cotton pants featuring a pattern of vertical blue stripes on a crisp white background.
  • A studio product shot focuses on the lower half of a figure wearing light blue and white vertical-striped pajamas.
  • A close-up product shot focuses on the crisp blue and white vertical stripes of draped cotton bedding or loungewear.
  • A studio fashion portrait shows a woman with straight, long dark hair tucked behind her ears, facing forward with a neutral expression.
  • A close-up studio shot highlights the upper chest and collar of a pale sage green pajama top.
  • A pale mint-green long-sleeved pajama top with crisp white piping along the notched lapel collar, cuffs, and single chest pocket.
  • A full-body studio photograph features a fair-skinned person with long, dark hair standing against a plain white background.
  • A studio product shot features a person from the waist down wearing a pale sage green pajama set.
  • These pale mint-green, wide-leg trousers are presented in a flat-lay studio product shot against a light gray background.
  • A woman with short grey hair stands front-facing against a plain white background wearing a brown and tan plaid lounge set.
  • A close-up studio shot highlights the lower torso and long legs of a dark-skinned model wearing a brown-and-tan plaid pajama set.
  • A top-down product shot of brown plaid cotton boxer shorts centered against a clean white background.
  • A full-length studio shot of a woman with short, graying hair standing against a clean white backdrop.
  • A close-up studio shot captures a person from the waist down wearing pale pink, vertical-striped pajama shorts and a matching long-sleeved button-down shirt.
  • A flat-lay product shot of light pink sleep shorts featuring thin, dark vertical stripes.
  • A studio portrait of a middle-aged woman with salt-and-pepper hair, wearing a brown and white checked pajama top.
  • A close-up studio photograph focuses on a person's chest wearing a brown plaid button-down shirt.
  • A long-sleeved button-down pajama shirt in a muted chocolate brown plaid pattern, displayed flat against a neutral light grey background.
  • A full-length studio shot features a middle-aged woman with salt-and-pepper hair standing against a clean white backdrop.
  • A studio product shot features a person from the neck down wearing a brown and white plaid pajama set.
  • A full-length studio product shot of a pair of brown plaid pajama pants against a plain white background.
  • A studio product shot features a man with short dark hair wearing a navy blue pajama top with white piping along the lapel, pocket, and cuffs.
  • A close-up fashion shot focuses on the upper torso of a person wearing navy blue cotton pajamas with white piping.
  • A crisp, navy blue long-sleeved pajama shirt featuring distinctive white piping along the notched lapel, front placket, single chest pocket, and cuffs.
  • A full-length studio photograph features a young man with dark, curly hair and a neutral expression standing barefoot against a stark white background.
  • A studio product shot features a person's lower body from the waist down wearing dark navy pajama pants with white piping details.
  • These wide-leg navy blue trousers are defined by crisp white piping running down each side seam and an elasticated waistband with a matching fabric drawstring.
  • A studio portrait of a man with dark curly hair wearing light blue and white vertical-striped pajamas against a plain light gray background.
  • A close-up studio shot highlights the upper torso and neck of a man wearing a light blue and white vertical striped pajama shirt.
  • A studio product shot of a Tekla long-sleeved pajama shirt featuring fine light blue and white vertical stripes.
  • A full-length studio shot of a person with curly dark hair standing against a plain white background, wearing a matching set of light blue and white vertical…
  • A studio product photo shows a man from the torso down wearing a matching light blue and white vertical striped pajama set.
  • A pair of light blue and white vertical-striped pajama pants is shown centered against a plain off-white background.
  • A long-sleeved, button-down sleep shirt features thin, dark vertical stripes on an off-white cotton fabric.
  • A studio fashion portrait shows a woman with straight dark hair tucked behind her ears, wearing a matching pajama set with thin vertical brown stripes on an…
  • A close-up studio shot highlights the details of a cream-colored button-down shirt featuring thin, vertical chocolate brown stripes.
  • A flat-lay studio product shot of wide-leg pajama pants featuring a vertical brown and cream pin-stripe pattern.
  • A studio product shot of wide-leg trousers featuring thin, vertical chocolate brown stripes on a cream fabric.
  • A studio product shot features a standing person from the waist down wearing striped pajama pants and a matching top.
  • A close-up studio shot highlights the back pocket of a pair of cream-colored pajamas with thin, chocolate-brown vertical stripes.
  • A studio product shot of a middle-aged woman with salt-and-pepper hair pulled back, wearing a pale pink button-down pajama set.
  • A close-up studio photograph of a person from the chin down wearing light pink, long-sleeved button-up pajamas.
  • A pale pink, long-sleeved button-up pajama shirt with contrasting black piping along the collar, placket, chest pocket, and cuffs.
  • A full-body studio photograph of a woman with graying hair styled in a bun, wearing a pale pink button-up pajama set with dark piping.
  • A studio product shot features a person from the waist down wearing light pink pajama pants with thin dark piping along the side seams.
  • A flat-lay studio product shot of wide-leg, light pink trousers with a vertical black piping stripe running down each outer side.
  • A pair of light blue, wide-leg poplin trousers is centered against a clean light grey background.
  • A lower-body studio product shot shows a person standing barefoot in pale cornflower blue cotton pajamas.
  • A close-up studio shot highlights the side profile of light blue poplin loungewear against a plain white background.
  • A light blue, long-sleeve cotton pajama shirt is centered in this clean product shot against a soft grey background.
  • A long-sleeve, pale light blue pajama shirt is shown in a studio product shot against a neutral off-white background.
  • A studio portrait against a plain light gray background features a woman with long dark hair parted in the middle.
  • A close-up studio photograph focuses on a light blue, long-sleeved button-down shirt worn by a woman.
  • A top-down studio shot features a neatly folded cream-colored wool blanket with two horizontal sets of double dark brown stripes.
  • A close-up product shot of a cream-colored Tekla wool blanket featuring thin, dark chocolate brown horizontal stripes.
  • A top-down product shot of a thick, dark chocolate brown wool blanket folded into a neat rectangle.
  • A close-up product shot focuses on the corner of a chocolate brown Tekla wool blanket.
  • A top-down product shot of a folded Tekla wool blanket featuring a dark brown and charcoal plaid pattern accented with mint green stripes.
  • A close-up product shot features the textured weave of a plaid wool scarf in dark chocolate brown, black, and pale mint green.
  • A rectangular olive green wool blanket is neatly folded and centered on a light gray background.
  • A close-up product shot features the corner of a textured, sage green wool blanket with white blanket stitching along the edges.
  • A thick, fuzzy wool blanket featuring a bold checkered pattern in forest green, sage, and off-white is folded vertically against a plain white background.
  • A close-up product shot focuses on a fuzzy, mohair-style blanket featuring a large-scale plaid pattern in forest green and creamy off-white.
  • A folded, rectangular wool blanket features a bold horizontal stripe pattern in alternating navy blue and off-white.
  • A close-up product shot features the corner of a folded wool blanket with horizontal navy blue stripes on an off-white background.
  • A studio product shot of a navy blue Tekla wool blanket, neatly folded into a rectangle against a light grey background.
  • A close-up studio shot highlights the corner of a navy blue Tekla wool blanket, featuring thick white whipstitch detailing along its edges.
  • A wool blanket with alternating camel brown and cream horizontal stripes is folded into a neat rectangle against a light grey background.
  • A close-up studio shot highlights the corner of a woven wool blanket featuring alternating horizontal stripes of warm taupe and off-white.
  • A top-down product shot of a thick, cream-colored wool blanket folded into a neat rectangle against a light gray background.
  • A close-up studio shot highlights the corner of a cream-colored, thick wool blanket with a neat whipstitched edge.
  • A square, deep forest green wool cushion is centered against a clean white backdrop in a minimalist product shot.
  • A close-up product shot focuses on the corner of a forest green wool pillow with a visible fuzzy texture.
  • A square, dark chocolate brown wool cushion features a bold tartan pattern with intersecting black, cream, and mint green stripes.
  • A close-up studio shot of a brown plaid wool pillow showcasing a soft, fuzzy texture.
  • A square, chocolate brown wool cushion is centered against a clean white backdrop in this minimalist studio product shot.
  • A close-up studio shot of a chocolate brown, felt-textured cushion against a clean white background.
  • A square, dark blue and forest green plaid pillow sits frontally against a neutral white backdrop.
  • A close-up studio shot highlights the corner of a navy blue plaid throw pillow made of fuzzy, brushed wool.
  • A square wool cushion featuring a bold tartan plaid pattern in deep red, dark green, and cream.
  • A close-up studio shot highlights the corner of a textured wool pillow featuring a bold plaid pattern of deep red, navy blue, and cream.
  • A square, cream-colored wool cushion featuring a visible whipstitch border around all four edges.
  • A close-up studio shot highlights the lower right corner of a cream-colored wool pillow, featuring a soft felted texture and visible blanket-stitched edges.
  • A square, navy blue wool cushion with a soft, felt-like texture is centered against a light gray background.
  • A close-up product shot of a navy blue wool cushion featuring distinct cream-colored whipstitching along its curved edges.
  • A camel-colored wool cushion with a soft, felted texture is centered against a flat, neutral grey background.
  • A close-up studio product shot of a camel-colored felt cushion featuring a prominent white whipstitch border.
  • A square throw pillow in a vibrant red tartan pattern is featured in this studio product shot.
  • A close-up studio shot highlights the lower-right corner of a red plaid wool cushion featuring forest green, black, white, and yellow intersecting stripes.
  • A square, heather grey wool throw pillow sits centered against a minimalist light grey background.
  • A close-up studio shot highlights the corner of a light grey heathered wool cushion featuring a distinctive cream-colored blanket-stitch edge.
  • A minimalist product shot features an unlit candle housed in a matte white ceramic vessel with a distinctive, bulbous shape and organic side indentations.
  • A single lit candle glows within a matte, off-white ceramic vessel featuring organic, dimpled indentations.
  • A single-wick scented candle is housed in a distinctive, cream-colored matte ceramic vessel with a bulbous, organic shape.
  • A single lit candle glows within a cream-colored, bulbous ceramic vessel that features organic, finger-like indentations along its sides.
  • A matte black ceramic candle holder with a distinctive dented, bulbous shape rests against a clean, light gray background.
  • A lit candle sits centered in a matte black ceramic vessel with a distinct, organic indentation on its side.
  • A minimalist product shot features a single, unlit cream-white votive candle centered in the lower third of the frame.
  • A minimalist product shot features a tapered, off-white wax candle refill standing next to its textured sage green box on a clean white surface.
  • A minimalist studio shot features a textured sage green box and an off-white tapered wax candle refill side-by-side against a stark white background.
  • A minimalist studio product shot features a cream-colored tapered wax candle refill standing next to its textured, light sage green box.
  • A low-profile wooden bed frame is dressed in a crisp, white bedding set featuring a tight vertical pinstripe pattern in olive green.
  • A close-up product shot of a white and navy blue striped cotton fabric, featuring thin, vertical pinstripes.
  • A vertically folded Tekla duvet cover featuring thin, olive-green vertical stripes over an off-white cotton fabric.
  • A single pillow with a white and thin charcoal grey horizontal pinstripe pattern stands upright against a plain grey backdrop.
  • A detailed product shot showcases the bottom hem and interior label of a crisp white garment featuring thin, horizontal navy blue pinstripes.
  • A low-profile wooden bed frame is dressed in a dusty pink and white checkered duvet set against a plain white background.
  • A close-up studio photograph of a mauve and white gingham-patterned fabric, likely bedding.
  • A neatly folded mauve and white gingham duvet cover sits centered against a clean, light gray background.
  • A single pillow featuring a pale pink and white gingham checkered pattern is oriented vertically against a light gray background.
  • A close-up studio shot highlights the lower corner of a lavender and white gingham-patterned pillowcase resting on a plain white surface.
  • A classic plaid duvet cover and matching pillowcases in charcoal gray and cream checks rest on a low-profile wooden bed frame.
  • A close-up studio shot highlights the woven texture of a charcoal and cream plaid fabric, featuring a white woven label that reads "TEKLA" in bold black…
  • A folded duvet cover featuring a large-scale plaid pattern in faded black, grey, and cream.
  • A vertical product shot features a single, plump pillow encased in a bold charcoal and cream plaid pattern.
  • A close-up product shot of a Tekla pillowcase corner featuring a soft, charcoal and cream plaid pattern.
  • A vertical product shot features a made bed with a beige and white pinstriped duvet and matching pillows against a stark white background.
  • An extreme close-up product shot focuses on the tag and button of a taupe and white vertically striped Tekla garment or bedding.
  • A folded, striped duvet cover in muted lavender and cream is the central focus of this clean product shot.
  • A vertical product shot features a plump, square pillowcase with thin, horizontal beige and cream stripes.
  • A close-up studio shot highlights the bottom corner of a striped fabric pillowcase, featuring alternating horizontal bands of muted taupe and thin cream lines.
  • A minimalist product shot features a low-profile wooden platform bed dressed in light blue and white vertical pinstriped bedding.
  • A close-up studio shot highlights the crisp texture of light blue and white vertical striped cotton fabric.
  • A neatly folded, pale blue and white striped duvet cover is centered against a flat, neutral grey background.
  • A square pillowcase featuring thin, horizontal periwinkle blue stripes on a white base, centered in a clean studio product shot against a light gray background.
  • A close-up studio shot highlights the bottom hem of a light-colored, striped fabric garment or pillowcase.
  • A low-profile wooden bed frame is dressed in a vibrant blue and white plaid duvet and matching pillows, centered against a seamless white background.
  • A close-up studio shot features the corner fold of a blue and white plaid pajama top or shirt.
  • A folded duvet cover in a navy and white gingham plaid pattern is centered against a clean, pale gray background.
  • A square pillowcase features an intricate blue and white checkered pattern against a plain light gray studio backdrop.
  • A close-up product shot focuses on the lower hem of a blue and white plaid fabric, likely from a Tekla garment or pillowcase.
  • A low-profile wooden platform bed is dressed in dark charcoal gray bedding, positioned centrally against a stark white studio background.
  • A close-up studio photograph focuses on the seam of dark slate-grey bedding, showcasing its matte, slightly rumpled cotton texture.
  • A charcoal gray duvet cover is neatly folded and stacked on a plain white surface, showcasing its plush, quilted texture.
  • A single dark slate grey pillowcase is positioned vertically against a minimalist, flat white background.
  • A minimalist product shot focuses on the corner of a slate grey TEKLA duvet cover against a light grey background.
  • A low-profile wooden bed frame is dressed in cream-colored linens, featuring a duvet and two matching pillows.
  • A close-up product shot focuses on the crisp details of a cream-colored organic cotton duvet cover.
  • A cream-colored Tekla duvet cover is neatly folded and centered against a stark white background.
  • A single, ivory-colored Tekla pillowcase is centered in this clean studio product shot against a light grey background.
  • A close-up product shot focuses on the corner of a cream-colored textile, likely a pillowcase, featuring a small white woven label with the bold black text…
  • A low-profile wooden bed frame is dressed in cream-colored bedding, including two matching pillows and a slightly wrinkled duvet that drapes over the sides.
  • A vertical product shot features a bed set with a crisp vertical brown stripe pattern on a cream background, isolated against a stark white studio setting.
  • A top-down product shot highlights the crisp fabric of cream-colored bedding featuring vertical, thin brown double-stripes.
  • A neatly folded Tekla duvet cover features a classic vertical pinstripe pattern in chocolate brown over a light cream base.
  • A vertical product shot of a rectangular pillowcase featuring thin, chocolate brown horizontal stripes on a crisp white fabric.
  • A close-up studio shot highlights the crisp texture of an off-white cotton pillowcase featuring thin, horizontal chocolate brown stripes.
  • A studio product shot of a bed set featuring a cream and dark brown vertical stripe pattern on a clean white background.
  • A light blue, buttoned duvet cover and matching pillowcases are neatly arranged on a low-profile wooden bed frame against a plain white background.
  • A close-up studio shot highlights the fine texture of a light blue cotton duvet cover.
  • A thick, sky blue Tekla duvet cover is folded into a tall rectangular stack against a clean white background.
  • A single light blue pillowcase is positioned vertically against a clean, off-white background in a studio product shot.
  • A close-up product shot of a light blue Tekla pillowcase corner on a neutral, off-white background.
  • A low-profile wooden platform bed is dressed in cream and light blue vertical-striped linens against a stark white background.
  • A top-down studio shot focuses on the opening of a striped duvet cover in cream and light blue.
  • A thick duvet cover folded into a neat, rectangular stack, featuring a pattern of vertical light blue and off-white stripes.
  • A minimalist product shot of a square pillowcase featuring a pattern of horizontal light blue stripes on a cream-white background.
  • A close-up product shot features the bottom corner of a light blue and white horizontal striped fabric, likely a pillowcase or bedding.
  • A low-profile wooden bed frame is dressed in a light blue and white vertically striped duvet and two matching pillows.
  • A close-up studio shot highlights the crisp texture of blue and white vertical-striped cotton bedding.
  • A studio product shot features a folded Tekla duvet cover with a pattern of narrow vertical blue and white stripes.
  • A square pillowcase featuring thin, horizontal navy blue stripes on a crisp white background, floating centrally against a light gray backdrop.
  • A crisp, white and blue striped fabric is shown in a tight product close-up, revealing its fine vertical lines and soft texture.
  • A square pillowcase with thin, horizontal blue and white stripes is centered against a clean, light gray background.
  • A minimalist low-profile wooden bed is dressed in a smooth, cornflower blue duvet and two matching pillows.
  • A close-up studio shot highlights a small white garment tag with the word 'TEKLA' in black, bold, uppercase text.
  • A light blue Tekla duvet cover is neatly folded in layers on a solid white surface.
  • A square, light blue Tekla pillowcase is presented vertically against a light gray background in a clean studio product shot.
  • A close-up product shot focuses on the corner of a light blue organic cotton pillowcase against a white background.
  • A low-profile wooden platform bed is dressed in beige, rumpled linens against a plain white background.
  • A close-up product shot focuses on a white woven fabric tag with the black bold text "TEKLA" sewn into a seam of beige or mauve cotton bedding.
  • A neatly folded taupe percale duvet cover sits centrally against a flat, neutral grey background.
  • A square pillowcase in a soft, muted clay beige color is displayed as a studio product shot against a neutral white background.
  • A close-up product shot of a Tekla pillowcase corner in a muted, dusty mauve or taupe cotton.
  • A minimalist product shot features a low-profile wooden platform bed dressed in pale mint green linens against a stark white background.
  • An extreme close-up product shot focuses on the closure of a pale sage green textile, likely bedding.
  • A neatly folded pale mint green duvet cover sits centrally against a clean white backdrop in this minimalist studio product shot.
  • A single sage green Tekla pillowcase is presented in a studio product shot against a pale grey background.
  • A close-up product shot of a pale mint green textile, likely a pillowcase, featuring a crisp white brand tag with the text "TEKLA" in bold black letters.
  • A minimalist studio product shot features a made bed with crisp white bedding set against a stark, seamless white background.
  • A close-up studio shot highlights the delicate scallop-edged broderie anglaise trim of a white cotton pillowcase.
  • A crisp, white folded duvet cover featuring delicate eyelet lace trim along the edges and dainty ribbon ties.
  • A rumpled duvet and two pillows featuring a classic cream and thin charcoal vertical pinstripe pattern dominate this studio product shot.
  • A minimalist product shot focuses on the crisp details of white bedding featuring thin, parallel black stripes.
  • A fluffy, folded duvet cover featuring a crisp white base with thin, vertical charcoal pinstripes is centered against a clean white background.
  • A low-profile wooden bed frame is dressed in crisp white linens, centered against a stark white background.
  • An extreme close-up product photo showcases the delicate scalloped embroidery on a crisp white cotton fabric.
  • A stack of folded crisp white linens is the central focus, featuring delicate scalloped lace edges and thin fabric tie closures.
  • An off-white duvet cover and two matching pillows rest on a low wooden platform against a stark white background.
  • A close-up studio shot highlights the corner of a crisp, cream-white duvet cover or sheet.
  • A minimalist studio shot features a plush, off-white cotton pillowcase from TEKLA resting against a stark white background.
  • A pale blush pink duvet cover and matching pillowcases set a soft, monochromatic tone across a low-profile wooden bed frame.
  • A minimalist close-up photo of light pink organic cotton bedding features a woven 'TEKLA' brand tag tucked into a buttoned seam.
  • A pale pink, cotton Tekla duvet cover is folded into a neat, thick square against a solid light gray backdrop.
  • A minimalist studio shot of a low-profile wooden bed frame dressed in cool, light-blue linens.
  • A close-up studio shot highlights the corner of a cornflower blue Tekla duvet cover, featuring two white four-hole buttons along a stitched seam.
  • A pile of light blue percaline cotton bedding is folded on a neutral gray surface, featuring a duvet cover with two white buttons at its opening.
  • A crisp, all-white bedding set is presented as a minimalist product shot against a clean white background.
  • A close-up studio photograph highlights the corner of a crisp white cotton bedspread with a large ruffled border.
  • A stack of crisp white bedding, featuring a duvet cover with elegant ruffled edges and delicate tie closures along the side.
  • A low-profile wooden platform bed is center-aligned against a stark white background, featuring crisp white bedding and two matching pillows.
  • A close-up studio shot highlights the tag of a crisp white cotton duvet cover or bedding set.
  • A crisp, white cotton duvet cover is folded into a thick, rectangular stack against a neutral off-white background.
  • A minimalist studio shot of a low-profile platform bed frame made of warm, honey-toned wood.
  • An extreme close-up product shot of sage green organic cotton bedding, focusing on a white fabric tag printed with the black logo "TEKLA".
  • A thick, olive green duvet cover is folded into a rectangular stack against a plain, light grey background.
  • A vibrant mauve bedding set is the focal point of this studio product shot, featuring a textured duvet cover and two matching pillows on a low-profile wooden…
  • An extreme close-up product photo of a mauve or lilac-pink fabric, featuring an opening that reveals a white woven label with black text reading "TEKLA".
  • A neatly folded mauve pink duvet cover sits at the center of this clean studio product shot against a light grey background.
  • A minimalist studio product shot features a low-profile wooden platform bed dressed in pale pink, crinkled linen.
  • A close-up product shot captures the interior label and button closure of a pale pink, finely textured fabric garment or bedding.
  • A neatly folded, pale pink linen duvet cover sits centered against a minimalist light grey background.
  • A light pink duvet and matching pillow set are neatly arranged on a low-profile wooden platform bed, shot from a straight-on, eye-level perspective against a…
  • A close-up product shot focuses on the layered, soft pink fabric of a duvet cover or pillowcase.
  • A studio product shot of a thick, pale pink duvet cover neatly folded into a soft, pillowy stack against a plain white background.
  • A plum and white vertically striped duvet set is presented in a studio shot against a plain light gray background.
  • A close-up product shot features lavender and white striped bedding with a crisp, matte texture.
  • A studio product shot of a folded mauve or dusty pink duvet cover featuring thin, vertical white pinstripes.
  • A low-profile wooden bed frame is dressed in light grey linens, including a wrinkled duvet and two matching pillows.
  • A close-up studio shot of a light gray or off-white Tekla duvet cover, highlighting the corner construction.
  • A neatly folded, pale greige duvet cover is stacked on a seamless light gray surface.
  • A minimalist product shot features a low-profile wooden bed frame dressed in butter-yellow bedding against a seamless white background.
  • A close-up product shot focuses on the corner of soft, buttery yellow Tekla bedding with subtle fabric wrinkles.
  • A stack of buttery, pale yellow bedding is folded neatly against a clean, light gray background.
  • A low-profile wooden platform bed is neatly made with a light blue and white pinstriped duvet cover and matching pillows.
  • A crisp cornflower blue and white thin-striped fabric dominates this overhead product shot, featuring a white woven tag that reads 'TEKLA' in black capital…
  • A neatly folded Tekla duvet cover in a light blue and white vertical stripe pattern sits centered against a clean, light grey background.
  • A crisp, square white pillowcase is featured in a clean product shot against a light grey background.
  • A crisp, off-white pillowcase is shown in a studio product shot against a matching white background.
  • A minimalist overhead product shot captures the corner of a natural oak wooden bed frame with a white sheet tucked neatly inside.
  • A close-up product shot focuses on the side pocket and sleeve of a thick, terry-cloth Tekla bathrobe featuring alternating horizontal and vertical brown and…
  • A close-up studio shot highlights the dense, curly texture of a dark chocolate brown shearling slipper.
  • A crisp, short-sleeved white crewneck t-shirt is centered against a clean, off-white background in a studio product shot.
  • A top-down product shot features a dark chocolate brown, rectangular wool blanket laid flat against a light gray background.
  • A long-sleeved Breton-style top with thin, horizontal black and off-white stripes is displayed flat against a neutral gray background.
  • A thick, fuzzy wool blanket is neatly folded vertically, featuring a soft pastel checkerboard pattern in baby blue and cream.
  • A close-up studio shot highlights the fuzzy, mohair-like texture of a checked scarf featuring large pastel blue and cream squares.
  • A light blue and cream checkered mohair blanket is centered vertically against a neutral white background.
  • A top-down studio shot features a neatly folded wool blanket with broad horizontal stripes in earthy chocolate brown and deep navy blue.
  • A close-up studio shot featuring a thick, wool blanket with wide horizontal stripes in dark chocolate brown and navy blue.
  • A rectangular wool blanket features a bold horizontal stripe pattern in alternating deep charcoal grey and chocolate brown.
  • A single cream-colored shearling slipper is shown from a side profile against a plain white background.
  • A vertical product shot features a moss green wool blanket laid flat against a light gray background.
  • A top-down studio shot features a dark brown wool blanket laid flat against a neutral gray backdrop.
  • A top-down product shot of a folded wool blanket featuring a dark navy and royal blue plaid pattern with subtle green and white accents.
  • A close-up studio shot highlights the thick, wooly texture of a navy blue plaid blanket featuring forest green and bright azure stripes with thin white accents.
  • A vertical product shot of a Tekla wool blanket featuring a deep navy and cobalt blue plaid pattern with thin grey accents.
  • A close-up studio shot highlights the back of a black Tekla swimsuit worn by a person with light skin.
  • A heavy-duty canvas tote bag features bold, horizontal navy and cream stripes across its body, set against a clean grey background.
  • A close-up studio shot of a heavy canvas tote bag featuring navy blue and cream horizontal stripes.
  • A detailed product close-up captures the interior of an off-white canvas tote bag.
  • A close-up studio photograph focuses on the neckline and shoulder of a pale-skinned person with dark hair, wearing a deep burgundy camisole.
  • This close-up product photo focuses on the rear hip of a person wearing dark navy TEKLA swim shorts and a crisp white t-shirt.
  • A close-up studio shot highlights a pair of olive green nylon shorts worn with a crisp white t-shirt.
  • A top-down product shot of a rectangular cream-colored linen towel featuring thin horizontal stripes in dark grey and light blue.
  • A close-up studio shot looks into the open interior of a cream-colored canvas tote bag, focusing on the hardware and branding.
  • A minimalist studio shot of an off-white cotton canvas bucket hat against a neutral, light-grey background.
  • A close-up studio photograph features a woman with freckles looking directly forward while wearing an off-white canvas bucket hat.
  • A vertical product shot of a rectangular off-white towel featuring a distinctive charcoal grey windowpane border.
  • A rectangular beach towel featuring bold, vertical navy blue and off-white stripes is shown laid flat against a neutral light gray backdrop.
  • A close-up studio shot highlights the bold navy and white vertical stripes of a folded woven textile featuring fringed edges.
  • A structured black canvas bucket hat with a fine woven texture is centered against a clean white background.
  • A close-up studio portrait shows a person with freckles and a calm expression wearing a dark charcoal terry cloth bucket hat and matching t-shirt.
  • A close-up product shot reveals the internal details of a black canvas tote bag, focusing on a zippered interior pocket with a silver-toned metal pull.
  • A top-down studio product shot of a square-folded towel or throw featuring bold, vertical navy blue and white stripes.
  • A top-down product shot of a square-folded Tekla beach towel featuring bold, vertical cerulean blue and off-white stripes.
  • A close-up studio shot highlights the thick, terry cloth texture of a light blue bathrobe featuring thin, vertical white stripes.
  • A white, square cotton pillowcase with delicate broderie anglaise eyelet ruffles lining all four edges.
  • A close-up product shot focuses on the corner of a crisp, white cotton pillowcase featuring a delicate eyelet lace ruffle edge.
  • A close-up product photo of a bed with crisp, white linens featuring delicate eyelet lace trim along the edges of the pillowcases and top sheet.
  • A close-up studio shot highlights the thick, plush texture of a vertical-striped terry bathrobe in cream and dark brown.
  • A pale yellow cotton percale pillowcase is displayed in a studio product shot against a light grey background.
  • A close-up product shot of a pale butter-yellow Tekla pillowcase.
  • A square white decorative pillow sham features wide, gathered ruffles along three edges, creating a feminine, romantic aesthetic.
  • A close-up product photo showcases a white cotton pillowcase featuring a delicate ruffled edge and thin tie closures.
  • A close-up studio shot highlights the delicate, ruffled edges of two plush white pillowcases resting against a matching duvet.
  • A crisp, white bedding set is isolated against a neutral grey studio backdrop.
  • A crisp, white ruffled bedding set is the focal point of this studio product shot against a solid, neutral gray background.

More from the Brand Skill

Down product

When describing the down collection, distinguish fill power from TOG: fill power describes loft and insulating capacity; TOG indicates heat retention. Tekla’s duvets use European goose down; pillows use down and feathers. Explain construction accurately: light duvets are stitched through, while all-season and extra-warm duvets use baffle walls to support loft and reduce cold spots.

Download Tekla’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Tekla’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 628 images and the logos. The font files belong to Tekla ApS, so they’re left out.

tekla-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ imagery.md

│ ├ product-imagery.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ down-product.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from teklafabrics.com on 30 Oct 2026. It isn’t Tekla’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Tekla and its logos are trademarks of Tekla ApS. Rainbrand isn’t affiliated with or endorsed by Tekla ApS.

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